-41.37%
CPL
We Have Driven Impact At
Maximize Your SaaS Growth with a Specialized Ads Agency
Struggling to convert software trials into long-term users?
Initiating trials is only half the battle. The real challenge is nurturing those users into active, paying customers. Prospects often lose interest or struggle to see the value in your SaaS offer. Meanwhile, fierce competition inundates the market with alternatives.
A strategic SaaS ads agency’s services are crucial for moving users down the sales funnel, highlighting unique selling points and benefits that resonate with your target audience.
Single Grain excels in crafting targeted ad campaigns that not only engage potential users but seamlessly guide them through the conversion process, turning trials into subscriptions. Our consulting expertise ensures that each strategy is tailored to your business needs.
Expertise in SaaS Advertising Services and Consulting
Single Grain transforms how SaaS companies reach their ideal customers. We leverage data-driven insights to craft compelling ad narratives that stick.
Through meticulous audience analysis, we refine your ad targeting, ensuring that your SaaS solution meets the eyes of decision-makers who need your software the most. Our consulting approach is integral to understanding your market and positioning your ads effectively.
Our optimization strategies extend beyond the click, improving conversion rates and user retention by continually testing and tweaking messages to resonate with evolving market demands. Our comprehensive services include:
- Detailed audience segmentation
- Custom ad creative development
- A/B testing for ad copy and landing pages
- Conversion tracking and analytics
- User retention strategies
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu explore advertising agency growth, revenue milestones, and acquisitions. They discuss influencers' earnings differences on YouTube, Twitch, and strategies at $1M, $10M, $100M revenue levels. The talk includes why figures like MrBeast succeed and influencers' priorities, offering insights into marketing dynamics.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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Can a SaaS ads agency really drive more subscriptions to my software?
Absolutely! A SaaS ads agency specializes in crafting compelling campaigns that spotlight your software’s unique features. By targeting the right audiences with the right messages, they create a funnel that not only attracts clicks but converts them into loyal subscribers. With a data-driven approach, they fine-tune strategies to ensure higher conversion rates and a better ROI.
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What types of advertising do SaaS ads agencies typically use?
A SaaS ads agency employs a mix of paid search, social media ads, display advertising, and retargeting campaigns. They’re adept at deciphering which platforms and ad types will most effectively reach your target users. Whether it’s crafting irresistible search ads that top SERPs or engaging social media content that gets shared, they tailor the approach to your SaaS product’s strengths.
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How does a SaaS ads agency measure the success of its campaigns?
Success is measured through a variety of key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition, and customer lifetime value. A SaaS ads agency will continuously track these metrics, analyze the data, and iterate on strategies. This relentless pursuit of optimization keeps your campaigns performing at their peak, aligning with your growth goals.
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How quickly can I see results from a SaaS ads agency’s efforts?
The time frame for seeing tangible results can vary based on several factors, including your starting point, competition, and the complexity of your SaaS offering. However, with a SaaS ads agency, you’re typically set on a faster track than going it alone. They expedite the testing phase with their expertise and can swiftly adjust tactics to improve performance, often yielding quicker outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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