+17%
conversion rate
We Have Driven Impact At
Maximizing Shopify Success
Struggling to turn your Shopify store into a thriving online marketplace?
It’s a common plight: you’ve curated quality products, launched your Shopify store, but your traffic and sales aren’t where you hoped. The challenge often lies in navigating the ocean of marketing opportunities—and avoiding the sinkholes of wasted ad spend and misaligned strategies that don’t resonate with your target audience.
The solution starts with a strategic approach to Shopify marketing consulting, incorporating seasoned tactics tailored to your unique brand. With customer personas, competitive analysis, and conversion optimization, your store can reach its full potential.
At Single Grain, we handle these complexities with ease. Our Shopify marketing consulting agency dives deep into data and user behavior to craft campaigns that not only attract ideal customers but also convert them into loyal fans.
Shopify Strategies That Deliver
Single Grain isn’t just another marketing agency. We’re Shopify aficionados committed to elevating your e-commerce presence. Our multi-faceted approach begins with extensive market research, followed by crafting a brand narrative that captures your ethos and appeals directly to your customer base. We then harness the power of SEO and meticulously planned paid advertising to propel your visibility and drive targeted traffic.
We don’t stop at drawing in prospects; we meticulously analyze user data to streamline and optimize the shopping experience, boosting conversion rates. Through testing and refinement, our Shopify marketing consulting services are designed to expand your reach and maximize returns while staying aligned with your brand identity.
Our partnership is built on transparent communication and a relentless pursuit of excellence. We aim to not just meet your expectations but exceed them, delivering measurable Shopify success through our comprehensive services and consulting expertise.
- Personalized Shopify marketing strategies
- Search engine optimization
- Targeted paid advertising campaigns
- Conversion rate optimization
- Analytics and performance tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, focusing on email list enrichment, YouTube optimization, and enterprise sales. They explore using LinkedIn for email lists, finding clients via apps, YouTube thumbnail optimization, lead data enrichment, sales pitching, lead qualification, proposals, and follow-ups for high-value deals. They also test sales strategies, lead generation via RFPs, and monetizing YouTube with higher CPM ads. This episode offers actionable marketing advice for enthusiasts.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a Shopify marketing consultant do?
Think of a Shopify marketing consultant as your ecommerce growth maestro, orchestrating every aspect of your online store’s visibility and appeal. They devise bespoke marketing strategies, optimize your store for conversions, and leverage the latest digital marketing techniques to connect your products with the right audience. It’s all about fine-tuning your online presence to turn clicks into customers and browsing into buying.
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Can a Shopify marketing consultant help if my store is brand new?
Absolutely! A Shopify marketing consultant is like a trusty sidekick for your store’s debut. They help set the stage for your grand entrance into the ecommerce realm, ensuring your store is optimized for user experience, SEO-ready, and primed for sales. Think of them as your guide, helping you navigate the competitive landscape from the get-go.
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How does a Shopify marketing consultant stay ahead of the curve in ecommerce trends?
A Shopify marketing consultant is always on the ball, eyes peeled for the next big thing in ecommerce. They’re continuous learners, tapping into industry insights, attending key conferences, and networking with thought leaders. This dedication ensures they craft strategies that not only keep pace with current trends but also anticipate future shifts, keeping your store cutting-edge.
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What should I expect in terms of ROI when working with a Shopify marketing consultant?
Partnering with a Shopify marketing consultant is an investment in your store’s future. While ROI can vary based on numerous factors, including your budget, market, and product niche, the goal is always to maximize your returns. They’ll track and analyze data, refine strategies, and focus on driving targeted traffic that converts. Expect transparency, with clear benchmarks and measurable goals to quantify your success.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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