+403%
traffic
We Have Driven Impact At
Amplify Brand Impact with a Performance Creative Agency
Struggling to capture your audience’s attention amidst the digital noise?
Your strategy may involve top-notch content and eye-catching design, yet it fails to resonate and drive results. In the tumultuous sea of online marketing, getting lost is easier than standing out. This is where a performance creative agency’s services become pivotal, providing the strategic compass and the creative zest your brand requires to rise above the cacophony.
Single Grain brings an innovative approach to this equation. We align data-driven insights with high-caliber creativity to deliver campaigns that not only catch the eye but also captivate the heart, ensuring that your brand’s message burrows deep into the psyche of your target demographic.
Trust in Single Grain’s consulting expertise to translate your vision into vibrant, actionable, and performance-oriented campaigns that don’t just look good – they perform phenomenally.
Single Grain's Creative Edge in Performance and Consulting
Single Grain harnesses the twin engines of innovation and analytics to propel your brand forward. Our secret? A tailored blend of artistic storytelling and meticulous performance tracking that ensures every campaign is a masterpiece of engagement and conversion.
With the creative intellect of our team, each campaign is sculpted to perfection, targeting the core of your audience’s desires and interests. Meanwhile, our performance specialists meticulously optimize campaign effectiveness, transforming insights into growth through our comprehensive consulting services.
Expect nothing less than a harmonious synergy of art and science as Single Grain’s devoted experts engineer brand experiences that resonate and inspire action, time and time again. Our agency’s services include:
- Creative campaign development
- Performance analysis and optimization
- Targeted content creation
- Dynamic ad design and testing
- Strategic brand storytelling
- Data-driven audience targeting
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu discuss the importance of combining human and AI creativity in advertising for optimal results. They found through testing that human creatives beat AI 68.3% of the time, but AI can enhance successful human ads. They stress human creativity's role in engaging customers and the shift towards focusing on customer retention and lifetime value. They explore limitations of AI in creativity, the evolution of creative services pricing, and the significance of customer lifetime value, citing Microsoft as a model for retention and cross-selling. They conclude by underscoring creativity's critical role in marketing and the need for adaptability in channel strategy.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly is a performance creative agency?
A performance creative agency merges creativity with data-driven insights to supercharge your marketing campaigns. They’re not just about flashy designs; they tailor every piece of creative content to engage your target audience, optimize conversions, and meet specific performance metrics. It’s where art meets science in the advertising world!
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How can a performance creative agency boost my marketing results?
By focusing on the ‘performance’ aspect, such an agency crafts campaigns that are not only visually appealing but are also optimized for conversions. They use real-time data to refine strategies, ensuring that your creatives are continuously improved for better engagement, higher click-through rates, and greater ROI. It’s all about driving tangible results.
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What types of businesses can benefit from a performance creative agency?
Any business aiming to enhance its digital presence can benefit – from e-commerce to SaaS, from startups to established brands. If you’re looking to make an impact online and want your marketing dollars to work harder, a performance creative agency can tailor strategies that resonate with your audience and drive actions that count.
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How does a performance creative agency stay ahead of the curve?
These agencies are always on the pulse of the latest digital marketing trends and technologies. They invest in advanced analytics and creative testing to understand what inspires action in viewers. By staying agile and embracing innovation, they can adapt creatives rapidly to the ever-changing landscape of consumer behavior and platform algorithms.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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