+17%
conversion rate
We Have Driven Impact At
Maximize Your Digital Impact with AI Programmatic Media Buying Agency Services
Struggling to get your ads in front of the right audience at the right moment?
Launching an ad campaign only to see mediocre results can be disheartening. The world of AI programmatic media buying is complex, with endless data points and decision-making moments that can make or break your campaigns. Standard strategies may lead to wasted spend and missed opportunities.
Enter the world of AI-enhanced programmatic media buying, where precision and efficiency are the keys to unlocking your ad potential. Sophisticated algorithms analyze real-time data to make lightning-fast decisions, optimizing your campaigns for maximum engagement and ROI.
With Single Grain, an AI programmatic media buying agency, harness the power of AI to transform your media buying strategy. Our approach is tailored, relentless, and data-driven, ensuring your campaigns hit the mark every time.
AI-Driven Expertise in Programmatic Media Buying Services
At Single Grain, we understand that every ad dollar counts. Our AI-enhanced programmatic media buying services and consulting are designed to stretch your budget further, delivering smarter placements and higher conversions. Harness the speed and intelligence of AI to cut through the noise and reach your target audience with unerring precision.
Our dynamic algorithms don’t just respond to the market—they anticipate it. As a leading AI programmatic media buying agency, we’ll position your brand at the forefront, capitalizing on real-time data to make adjustments that keep you ahead of competitors. Expect a strategy that evolves with your audience, guaranteeing sustained relevance and engagement.
With a relentless focus on performance and innovation, we craft campaigns that resonate deeply with your audience. Single Grain partners with you to drive outcomes that matter, offering both programmatic media buying services and consulting to ensure your message is heard loud and clear in the digital sphere.
- AI-fueled ad optimization and retargeting
- Real-time bidding and data analysis
- Cross-channel audience targeting
- Comprehensive campaign reporting and insights
- Scalable strategies for global reach
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss using AI in marketing, sharing insights and strategies. Topics include long-form YouTube ads, the 711 four rule, AI tools like Busy AI, and Opus Pro for short videos. They cover enhancing blogs and SEO with AI, selling strategies, and the significance of in-app engagement. Burns highlights video ad sequences, Siu talks about tracking offline purchases, and Aslam introduces the Lindy effect. The conversation also touches on hiring practices and cultural fit, with Patel suggesting nurturing talent. The video offers actionable insights for effectively leveraging AI in marketing.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly does an AI programmatic media buying agency do?
An AI programmatic media buying agency combines the prowess of artificial intelligence with the efficiency of programmatic ad buying to optimize digital advertising campaigns. By analyzing vast datasets in real-time, AI algorithms can target audiences with precision, adjust bids instantaneously, and streamline ad placements across various platforms for better engagement and ROI. This tech-driven approach means your ads are always in the right place at the right time, speaking directly to those who matter most.
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How does AI enhance programmatic media buying?
AI transforms programmatic media buying into a supercharged engine for ad campaign optimization. By leveraging machine learning, AI analyzes user behavior, predicts trends, and makes real-time adjustments to bidding strategies and ad placements. This level of automation and intelligence ensures that campaigns are not only highly targeted but also cost-efficient, maximizing your ad spend with unrivaled precision and insight. With AI, it’s not just about reaching an audience; it’s about engaging the right audience at the optimal moment.
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Can small businesses benefit from working with an AI programmatic media buying agency?
Absolutely! Small businesses stand to gain significantly from the advanced capabilities of an AI programmatic media buying agency. These agencies level the playing field, offering small enterprises access to the same sophisticated advertising tools and data insights that larger companies use. With AI, small businesses can efficiently allocate their ad budgets, ensuring that every dollar is spent effectively to reach and convert their ideal customers.
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What kinds of results can I expect from an AI programmatic media buying agency?
Partnering with an AI programmatic media buying agency can lead to impressive outcomes. Expect enhanced campaign performance through better audience targeting, increased click-through rates, and improved conversion rates, all thanks to the power of AI-driven insights and automation. The precision and adaptability of AI mean your campaigns are continuously optimized, fostering sustained growth and a stronger return on investment. Ready to see the difference AI can make? Let’s elevate your ad game!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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