+10%
ROAS
We Have Driven Impact At
Unlock the Potential of AI in Education
Struggling to connect with your educational audience in the digital age?
Marketing an educational platform can feel like an uphill battle in our rapidly evolving tech landscape. You’re not only competing for attention; you’re challenged with conveying complex AI learning advantages in a way that resonates and converts.
Enter the power of a specialized AI education advertising agency. A nuanced approach combining artificial intelligence insights with human creativity and strategic consulting holds the key to capturing and engaging your target audience.
At Single Grain, we’re at the forefront of integrating AI into advertising solutions and consulting services tailored for the education sector. Together, we’ll transform your challenges into a canvas of opportunities.
AI-Driven Campaign Mastery
Single Grain harnesses AI’s analytical might to dissect your market position, opening the doors to highly personalized and effective education campaigns. Our adaptive strategies are designed to evolve with your audience, ensuring your message is always relevant and impactful.
Recognizing the unique challenges faced by educational platforms, Single Grain’s approach is thoughtful and results-driven. We craft narratives that resonate with educators and students alike, spotlighting the transformative power of your AI educational tools.
Where creativity meets data, you find Single Grain’s commitment to push your educational brand to the forefront. We embrace innovation, constantly seeking and applying new AI advancements to elevate your marketing approach with comprehensive services.
- AI-powered analytics and market research
- Personalized content creation and optimization
- Strategic media planning and buying
- Dynamic campaign adjustments in real-time
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss AI in marketing, covering topics like long-form YouTube ads, engagement strategies, and innovative AI tools. They explore AI for enhancing blog SEO, selling strategies, video ad sequences, and tracking offline impacts. Insights include the Lindy effect for marketing longevity, building memorable brands, hiring practices, and nurturing talent. The talk offers actionable insights for effectively leveraging AI in marketing.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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How can an AI education advertising agency benefit my institution?
In the realm of education, staying ahead means adopting the latest tech, and that’s where AI shines. An AI education advertising agency uses intelligent algorithms to personalize campaigns, predict trends, and optimize ad spend, ensuring that your institution’s message resonates with the right audience at the right time. It’s not just about reaching potential students; it’s about engaging them with precision and insight that only AI can provide.
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What makes AI-driven campaigns more effective for educational advertising?
AI-driven campaigns are a game-changer for education advertising due to their ability to analyze vast amounts of data and learn from it. This means your campaigns are not just based on historical performance but are also constantly evolving and improving. AI can segment audiences more accurately, A/B test ads on the fly, and leverage predictive analytics to foresee market trends, making every dollar spent work harder in attracting prospective learners.
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Can AI in education advertising help with the student enrollment process?
Absolutely! AI transforms the enrollment journey into a seamless experience. By analyzing prospective students’ online behavior and engagement, AI can tailor communications and nurture leads more effectively. It can predict which students are more likely to enroll and provide them with personalized information and follow-ups, increasing the likelihood of conversion from inquiry to enrollment.
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How does an AI education advertising agency stay ahead of marketing trends?
An AI education advertising agency isn’t just on the cutting edge; it’s defining it. Through machine learning and data analysis, such agencies can quickly adapt to changes in the market, understand emerging patterns, and pivot strategies accordingly. They can anticipate the needs and behaviors of potential students, ensuring that your educational institution remains at the forefront of academic marketing innovation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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