+17%
conversion rate
We Have Driven Impact At
Maximize Your ROI with AI Paid Marketing Services
Feeling overwhelmed by the complexity of digital ad campaigns? You’re not alone.
Many businesses find themselves frustrated as they navigate the labyrinth of paid marketing. Money and effort pour into campaigns that don’t seem to yield the expected returns. This can be incredibly disheartening, especially when you know your product or service deserves better exposure. The issue often lies in targeting, bidding, and ad performance analytics—areas that are increasingly data-intensive and require specialized knowledge to excel.
The solution is to harness the power of AI to bring precision to your paid marketing campaigns. AI doesn’t just eliminate guesswork; it facilitates smarter decision-making, predictive analysis, and a higher level of personalization in your ads. This leads to better conversion rates and a more efficient use of your marketing budget.
At Single Grain, our AI paid marketing agency is designed to cut through the noise and deliver ads that resonate with your target audience. Our approach blends AI’s analytical strength with human creativity to put you ahead of the competition.
AI Marketing Edge for Single Grain
Embarking on your AI-assisted marketing journey with Single Grain means elevating every aspect of your paid advertising strategy. We start by deep-diving into your business, identifying unique opportunities for leveraging AI within your existing framework to create truly personalized customer experiences.
Next, we deploy innovative AI tools to dissect voluminous data, predict trends, and refine your targeting. Our advanced algorithms help automate and optimize bids while our dynamic creative optimization ensures your ads are consistently compelling and relevant.
In the rapid-fire realm of paid advertising, AI is your tireless ally—constantly learning, evolving, and reacting to the market in real-time. This enables Single Grain to keep your campaign at the forefront of digital innovation, where agility meets accuracy, and leads to unparalleled engagement.
As a full-service AI paid marketing consulting firm, we provide:
- AI-driven audience segmentation and targeting
- Machine learning for bid optimization and budget allocation
- Real-time ad performance analytics and adjustments
- Customized reporting dashboard with actionable insights
- Dynamic creative ad serving for maximum relevance
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, stressing the need for a full-funnel, impression-based approach for sustainable growth. They explore transitioning ad strategies to include awareness, the challenges of attribution, the impact of lengthy sales cycles, and the limitations of platforms like Facebook and Google. The conversation also covers the importance of data analytics, the role of agencies, and the necessity for patience in top-of-funnel campaigns, offering insights into adapting to modern marketing dynamics.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How does AI enhance paid marketing services?
AI revolutionizes paid marketing by injecting precision and efficiency into campaigns. It scrutinizes mountains of data to identify trends and optimize bidding strategies in real-time. By forecasting user behavior, AI-powered services ensure your ads reach the right audience at the opportune moment, significantly boosting conversion rates and ROI. It’s like having a super-smart assistant who knows exactly when and where to place your ads for maximum impact.
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Can AI improve the targeting of my paid ads?
Absolutely! AI takes targeting to a whole new level with its ability to analyze complex datasets and recognize intricate patterns in user behavior. It can pinpoint your ideal customer profile with laser accuracy and dynamically adjust targeting criteria to engage users who are most likely to convert. This means your paid ads are not just seen but seen by the right eyes, leading to more effective campaigns and better use of your marketing budget.
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Will using AI in my paid marketing campaigns increase my ROI?
Implementing AI in paid marketing can significantly increase ROI. It empowers campaigns with advanced predictive analytics, enabling more strategic ad placements and timing. AI algorithms continuously learn from campaign performance, making data-driven decisions that refine ad spend efficiency. This means your marketing dollars are optimized to yield higher returns, and you can watch your investment go further than ever before.
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How do AI paid marketing services stay ahead of market trends?
AI paid marketing services are like having a finger on the pulse of ever-changing market trends. By leveraging machine learning, these services constantly analyze market data, adapting strategies to shifts in consumer behavior and industry fluctuations. This innovative approach ensures that your campaigns remain relevant and impactful, giving you a competitive edge in the digital marketplace. With AI, you’re not just following trends; you’re setting them.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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