+17%
conversion rate
We Have Driven Impact At
Maximize Your Ad Impact with AI Performance Advertising Agency Services
Struggling to see a solid ROI from your ad campaigns?
Effort and expenditure on digital advertisements can feel like they disappear into the void without the desired traction. Standard data analysis and targeting methods fall short, and performance stagnates, causing frustration and wasted ad spend.
The solution lies in leveraging AI-driven advertising strategies that adapt in real-time to continuously optimize campaign performance. This innovative approach to advertising ensures your message resonates powerfully with your audience, and it’s exactly what our AI performance advertising agency services offer.
Single Grain stands at the forefront, pioneering AI performance advertising services that turn your advertising into a smart, self-optimizing machine designed for maximum impact and efficiency.
AI-Enhanced Advertising Expertise from a Top Agency
Single Grain harnesses the power of artificial intelligence to revolutionize your ad campaigns. Our AI engines analyze vast amounts of data, predicting user behavior and tailoring ads to consumer profiles with precision.
We calibrate your advertising strategy with AI algorithms, ensuring every dollar you spend is an investment toward significantly higher conversions. AI does the heavy lifting, adjusting bids and ad placement in real time for optimized performance.
Our team provides a seamless integration of AI technology into your advertising campaigns, transforming analytics into action and bringing your brand to the forefront of digital marketing innovation. With our consulting expertise, we guide you through the complexities of AI advertising, ensuring that your campaigns are not only effective but also ahead of the curve.
- AI-Powered Ad Targeting
- Real-Time Bidding Optimization
- Performance Analytics and Insights
- Dynamic Creative Optimization
- Customer Segmentation
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and the focus on impression-based channels for long-term growth. They explore the transition to targeting consideration and awareness, the challenges of attribution, the unreliability of data, and the importance of analyzing beyond short sales cycles. The experts highlight the need for patience in top-of-funnel campaigns and competent agencies to navigate data complexities for effective marketing strategies.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does an AI performance advertising agency enhance ad campaigns?
At an AI performance advertising agency, we harness the power of artificial intelligence to hyper-target audiences and optimize ad campaigns in real-time. AI algorithms analyze vast datasets, predict user behavior, and personalize ad delivery to increase engagement. This smart technology ensures that your ads are not only seen by the right eyes but also resonate deeply, leading to improved conversion rates and ROI.
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What kind of results can I expect from an AI performance advertising agency?
When you partner with an AI performance advertising agency, anticipate a notable uptick in campaign efficiency and effectiveness. AI’s predictive analytics and machine learning capabilities fine-tune your ads to perform better, resulting in a higher click-through rate (CTR), increased conversion rates, and a lower cost per acquisition (CPA). Essentially, your ad spend works smarter, not harder, maximizing your return on investment.
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Can AI really make a difference in my advertising strategy?
Absolutely! AI is a game-changer in advertising. By incorporating AI, your strategies become more intelligent and dynamic. AI tools can analyze customer data, detect patterns, and automate decisions to improve campaign performance. This means your advertising is always evolving, becoming more targeted, and more effective over time. It’s like having a digital marketing guru optimizing your ads around the clock!
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Is AI in advertising too complex for small businesses to utilize?
Not at all! AI may sound high-tech, but it’s increasingly accessible and user-friendly, even for small businesses. An AI performance advertising agency will guide you through the process, setting up and managing the AI elements of your advertising campaigns. Regardless of your company’s size, you can leverage AI to reach your audience more effectively, ensuring that every advertising dollar is well-spent.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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