+17%
conversion rate
We Have Driven Impact At
Unleashing Your Ad Potential with AI Search Advertising Services
Struggling to see a solid return on your search ad investments? Our AI search advertising agency services are designed to tackle that very challenge.
It’s frustrating when you pour resources into search advertising, yet the gains barely make a dent. You might even be staring down the barrel of a shrinking budget while expected to deliver ever-improving results. You know the relevance and precision of your campaigns are crucial, yet achieving that seems elusive. That’s where our consulting expertise comes into play.
The solution lies within the intelligent application of AI in your search advertising strategy. The use of advanced algorithms and machine learning can transform your campaign’s effectiveness, delivering personalized, cost-efficient ads at scale. Our agency’s services are tailored to unlock this potential for your brand.
Single Grain is at the forefront of integrating AI with search advertising, ensuring that our clients maximize their return on ad spend with smarter, data-driven decisions. Our consulting team works closely with you to navigate the complexities of AI-driven advertising.
AI Advantage in Search Advertising Services
At Single Grain, we harness the force of AI to propel your search advertising campaigns beyond conventional boundaries. Imagine campaigns that are not only automated for efficiency but also intelligent enough to predict and adapt to the ever-changing behavior of your target audience. That’s what our agency’s services deliver.
We delve deep into your brand objectives and audience data to tailor AI-driven strategies that resonate with your market segment. Through continuous learning and optimization, Single Grain’s AI tools ensure each ad placement is an opportunity maximized. Our consulting approach is about understanding your unique needs and crafting a strategy that aligns with your goals.
In this way, our approach to AI search advertising is not just about staying relevant. It’s about carving out a competitive edge that distinctly sets your brand apart in a crowded digital ecosystem. We’re your partners in not just tracking but shaping customer journeys, offering comprehensive services and consulting to guide you every step of the way.
- AI-Powered Ad Personalization
- Algorithmic Bid Optimization
- Advanced Analytics and Reporting
- Machine Learning-Driven Keyword Analysis
- Customer Intent Mapping
- Real-Time Campaign Adjustments
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores how AI impacts organic search traffic, featuring Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns discussing AI-generated content, Google's countermeasures, and effects on traffic. It's part of a series offering marketing advice from successful entrepreneurs.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What can an AI search advertising agency do for my business?
Think of an AI search advertising agency as your high-tech navigator through the digital ad space. By harnessing the power of artificial intelligence, we can pinpoint the most effective keywords, optimize your bids in real time, and personalize ad copy to resonate with your audience. AI-driven insights lead to smarter strategies, which means your campaigns are not just targeted—they’re precision-targeted to boost engagement and conversions.
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How does AI enhance the performance of search advertising campaigns?
AI is like the supercharged engine under the hood of your search advertising campaigns. It can analyze vast amounts of data at lightning speeds, learning from user behavior to optimize ad performance continuously. From predicting trends to adjusting bids for maximum ROI, AI takes the guesswork out of the equation, ensuring that your ads are always one step ahead in the game of clicks and conversions.
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Is AI search advertising cost-effective compared to traditional methods?
Absolutely! AI search advertising is a game-changer when it comes to cost efficiency. By automating and optimizing bidding processes and targeting, AI reduces wasted ad spend and improves overall campaign efficiency. This means you’re investing your budget where it counts, getting better results without burning through your marketing dollars. It’s not just about spending less, it’s about spending smarter.
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How quickly can I see results from AI-powered search advertising?
With AI’s rapid data processing and analysis, you can often see campaign improvements much faster than traditional search advertising methods. While results can vary based on your industry, target market, and other factors, AI’s real-time adjustments and predictive capabilities can lead to quicker optimization and performance enhancement. It’s all about agility and adapting swiftly to what your data is telling you, so you’re always one step ahead.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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