+17%
conversion rate
We Have Driven Impact At
Engaging Advertising That Connects with Seattle Audiences
Struggling to stand out in Seattle’s bustling market? You’re in good company.
Countless Seattle businesses grapple with the challenge of making their voice heard in a chorus of competitors. It’s all too common to feel like your brand’s vibrancy is being drowned out, isn’t it? Your message is vital and should resonate loudly, sparking curiosity and connection.
The key is distinctive, imaginative advertising that cuts through the clutter. It’s the blend of originality and strategic insight that can propel your brand to new heights.
At Single Grain, we’re dedicated to designing advertising experiences that capture attention and drive action. Our team leverages a blend of creative flair and analytical precision to ensure your message doesn’t just reach your audience—it resonates deeply with them. We offer extensive services, including strategic consulting, to amplify your campaign’s effectiveness.
Driving Digital Innovation in Seattle with Single Grain
In the dynamic landscape of Seattle’s market, unique challenges necessitate innovative solutions. Single Grain stands as your forward-thinking ally, anticipating industry shifts and integrating them with your brand’s identity. We don’t just walk the well-trodden path; we blaze new ones that lead to your triumph.
We immerse ourselves in the heart of your brand, crafting your narrative into every campaign to forge genuine connections with your audience. Our strategies, backed by robust data, ensure that each advertisement is a bespoke blend of aesthetics and efficacy, crafted exclusively for you. Single Grain’s consultancy prowess is at your beck and call to sharpen and elevate your brand’s communication.
By broadcasting your message through the most effective channels, Single Grain’s campaigns transcend mere advertisements—they become memorable experiences that catalyze results. Transform your advertising from unnoticed to in-demand with creativity that makes a difference. Explore the breadth of our creative ad agency services, from compelling brand narratives to astute media placements.
- Compelling Brand Narratives
- Comprehensive Omni-Channel Campaigns
- Detailed Performance Analytics & Insights
- Innovative Creative Direction & Asset Development
- Social Media Strategy and Innovation
- Expert Media Placement Strategies
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu discuss the vital significance of creativity in advertising, emphasizing the dominance of human-generated creatives over AI-generated ones in a comprehensive test, outperforming AI 68.3% of the time. They suggest a collaborative approach between human and AI creatives for optimal performance, noting the superior engagement and conversion rates of human-generated ads. The conversation also covers investment in creative content, the shift towards customer retention, the limitations of AI in creative success, and strategic shifts in pricing models and marketing strategies. Practical examples include Agora's analysis and Microsoft's success in customer retention and cross-selling. They conclude by underlining creativity's crucial role in marketing and the importance of adapting to various channels and trends.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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