+17%
conversion rate
We Have Driven Impact At
Engaging Advertising Solutions Tailored for Boston's Market
Struggling to make your mark in Boston’s bustling market? You’re in good company.
Countless Boston businesses grapple with the challenge of making their voices heard in a chorus of competitors. It’s all too common for originality to be drowned out, isn’t it? Your brand’s unique story is meant to stand out, sparking curiosity and driving engagement.
The key is distinctive, imaginative advertising that cuts through the clutter. This is where a blend of creativity and strategic insight can propel your brand to new heights.
At Single Grain, we specialize in crafting advertising experiences that capture attention and inspire action. Our team employs a blend of innovative techniques and analytical rigor to ensure your message not only reaches your audience in Boston but resonates deeply with them. We offer a full suite of services, including strategic consulting, to amplify the effectiveness of your advertising efforts.
Single Grain: Your Digital Catalyst in Boston
In the dynamic landscape of Boston’s market, Single Grain stands as your forward-thinking ally. We anticipate the shifts in your industry and integrate them seamlessly with your brand’s unique ethos. Our approach is not to tread the well-worn path, but to blaze new trails that lead directly to your triumph.
Our team delves into the heart of your brand, crafting narratives that resonate deeply with your target audience. With strategies grounded in solid data, we ensure that every campaign is a bespoke blend of aesthetics and efficacy, designed specifically for your needs. Single Grain’s consultancy prowess is at your beck and call to sharpen and elevate your brand’s communication.
Single Grain elevates your message across the most effective platforms, transforming our campaigns into memorable experiences that yield tangible outcomes. We’re here to elevate your advertising from the background to the spotlight with creativity that makes a real difference. Explore the breadth of our advertising services, from compelling brand narratives to savvy media placements tailored for the Boston scene.
- Compelling Brand Narratives
- Integrated Campaign Management
- Detailed Performance Analytics & Insights
- Innovative Creative Direction & Asset Development
- Digital Media Strategy
- Expert Media Procurement
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu stress the importance of creativity in advertising, showing that human-generated creatives outperform AI-generated ones 68.3% of the time, though AI can enhance successful human creatives. They highlight the need for a blend of human and AI creativity for optimal results, pointing out human creativity's superior ability to engage customers. The dialogue covers the shift towards focusing on customer retention and high lifetime value for maximized revenue, with examples like Microsoft's success in retention and cross-selling. They discuss the challenges of AI in creative success and the evolution from acquisition to retention strategies, concluding on the necessity of creativity in marketing for adapting to trends and reaching audiences effectively.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes a creative ad agency in Boston unique?
Boston’s ad scene is buzzing with innovation and competitive creativity. As a creative ad agency in Boston, we thrive on this energy, blending historical charm with cutting-edge ideas. Our campaigns are crafted to not only resonate with local sensibilities but also make a splash on the national stage, ensuring your brand stands out in a crowded marketplace.
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How can a Boston-based creative ad agency help my business grow?
Our finger is on the pulse of Boston’s dynamic market. By leveraging local insights and embracing the city’s diverse culture, we craft bespoke advertising strategies that connect with your target audience. From iconic outdoor ads to compelling digital campaigns, we’re about creating buzz that leads to real business results and growth.
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What services do Boston creative ad agencies typically offer?
Think of us as your creative concierge. From brand development to multimedia advertising campaigns, we offer a full suite of services. Whether you’re looking to make a statement with a bold out-of-home ad or engage with a sophisticated digital strategy, our team is equipped to bring your vision to life with flair and precision.
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Can a creative ad agency in Boston cater to national campaigns?
Absolutely! While we have a love affair with Boston, our expertise isn’t bound by geography. We craft campaigns that transcend borders, taking your message nationwide with the same level of creativity and effectiveness. Our strategic approach ensures that no matter where your audience is, they’re engaged and inspired by your brand.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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