+17%
conversion rate
We Have Driven Impact At
Engaging Advertising That Connects with New Yorkers
Struggling to stand out in New York’s bustling advertising landscape? You’re in good company.
Countless New York businesses grapple with the challenge of making their voice heard in a metropolis that never sleeps. It’s all too common for originality to be drowned out, isn’t it? Your brand’s unique story is meant to shine, sparking curiosity and connection.
The key is distinctive, imaginative advertising that cuts through the city’s constant buzz. It’s the blend of creativity and strategic foresight that can propel your brand to new heights.
At Single Grain, we’re dedicated to designing advertising experiences that capture attention and drive action. Our team leverages cutting-edge techniques and data insights to ensure your message doesn’t just reach your audience—it resonates and motivates. We offer extensive strategic consulting to amplify your campaigns’ effectiveness, no matter where in the world your audience may be.
Empowering New York's Visionaries with Single Grain
In the dynamic landscape of New York’s market, unique challenges demand innovative solutions. Single Grain stands as your forward-thinking ally, anticipating industry shifts and integrating them with the essence of your brand. We don’t just walk the well-trodden path; we blaze new trails that lead to your triumph.
We immerse ourselves in the heart of your brand, crafting your narrative into every campaign to forge genuine connections with your audience. Our strategies, backed by robust data, ensure that each advertisement is a seamless blend of aesthetics and efficacy, meticulously customized for you. Single Grain’s consultancy prowess is at your beck and call to sharpen and elevate your brand’s communication.
By broadcasting your message through the most effective channels, Single Grain’s campaigns transcend mere advertisements—they become memorable experiences that catalyze results. Transform your advertising from being ignored to being in high demand with creativity that makes a difference. Explore the breadth of our creative ad agency services, from compelling brand storytelling to astute media procurement.
- Compelling Brand Storytelling
- Integrated Omni-Channel Campaigns
- Advanced Performance Analytics & Insights
- Innovative Creative Direction & Asset Production
- Social Media Strategy and Innovation
- Expert Media Procurement Strategies
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu explore creativity in advertising, noting human-generated creatives often outperform AI, but combining both yields best results. They discuss the superiority of human creativity in ads, the importance of customer retention, and the challenges of AI in predicting creative success. Highlighting practical examples and strategies, including Microsoft's success in retention and cross-selling, they underscore creativity's crucial role in marketing. The discussion also covers the value of adapting to trends and channels for reaching audiences.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes a creative ad agency in New York unique?
New York’s vibrant energy and diversity fuel creativity like nowhere else. A creative ad agency here is steeped in a culture of innovation, surrounded by the world’s top brands and talents. We bring that unique New York hustle and artistic spirit to every campaign, crafting messages that resonate on a global stage while capturing the essence of the city’s dynamic vibe.
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How can a New York-based creative ad agency amplify my brand?
With our finger on the pulse of the latest trends and deep understanding of the New York market, we craft campaigns that stand out in the bustling cityscape. Our strategic approach combines creativity with data-driven insights to amplify your brand’s voice, ensuring it’s heard loud and clear amidst the urban chatter and beyond.
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What types of clients do creative ad agencies in New York work with?
Diversity is the name of the game. From fashion to finance, tech startups to gourmet food chains, a New York creative ad agency is equipped to serve a vast array of industries. We thrive on the challenge of tailoring unique narratives that resonate with diverse audiences, leveraging New York’s melting pot of cultures and ideas to benefit every client.
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How does a creative ad agency in New York stay ahead of advertising trends?
Being at the epicenter of culture and commerce, we’re naturally in the loop with the latest advertising trends. We don’t just follow the trends; we’re often part of creating them. By collaborating with innovators across industries, attending key events, and constantly experimenting with new concepts, we ensure your campaigns are fresh, relevant, and ahead of the curve.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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