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We Have Driven Impact At
Unlocking AI's Potential for Your Business
Feeling overwhelmed by the complexities of AI-based marketing? You’re not alone.
In today’s fast-paced digital landscape, staying ahead of the curve can seem like a herculean task, especially with the sheer volume of data at your disposal. While artificial intelligence promises to revolutionize how we approach strategy, extracting actionable insights from AI technologies can be a significant challenge.
The solution lies in transformative AI strategic marketing consulting services that translate complex data into clear strategic direction. Single Grain, an adept AI strategic marketing agency, stands at the forefront of this revolution, ready to demystify AI and harness its immense potential for your company’s growth.
Expertise in AI Marketing Innovation
Imagine your marketing strategy supercharged with AI’s precision and adaptability. Single Grain’s expertise in AI strategic marketing consulting converts this vision into tangible results. First, by dissecting your current marketing ecosystem to identify areas for AI integration, laying the groundwork for a strategy infused with intelligent automation.
Next, we pilot the integration of AI tools to personalize customer interactions, predict trends, and optimize your advertising spend. All while constantly tweaking the strategy based on real-time machine learning insights.
Finally, we empower your team with AI’s capabilities, ensuring an understanding of how AI-driven decisions can push the boundaries of your marketing potential. The result? A savvy, agile strategy that keeps you a step ahead, delivered by a service-oriented agency with a consulting mindset.
- AI-Powered Data Analysis
- Customized Machine Learning Algorithms
- AI-Enhanced Customer Journey Mapping
- Real-Time Behavioral Targeting
- Automated Multichannel Campaigns
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss AI in marketing, sharing insights on using YouTube ads, the 711 four rule, AI tools like Busy AI and Opus Pro, and improving blog SEO. They talk about video ad sequencing, tracking offline purchases influenced by online research, and the Lindy effect for marketing longevity. Eric recommends "Make Your Brand Legendary," Neil advises on hiring and culture fit, highlighting the value of every team member. The video offers valuable strategies for leveraging AI in marketing.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What exactly does AI strategic marketing consulting involve?
AI strategic marketing consulting is about infusing artificial intelligence into your marketing strategy to unlock new insights and efficiencies. It involves analyzing vast quantities of data to spot trends, personalize customer experiences, and optimize marketing campaigns in real-time. AI tools can predict customer behavior, streamline content creation, and ensure your marketing dollars are invested in the most impactful ways.
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How can AI strategic marketing consulting benefit my business?
AI strategic marketing consulting can transform your business by making your marketing efforts smarter and more effective. With AI, you can expect highly targeted campaigns, accurate forecasting, and improved customer engagement. It can also automate repetitive tasks, allowing your team to focus on creative and strategic work. This not only increases productivity but also drives better ROI by ensuring that your marketing strategies are data-driven and results-oriented.
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Is AI strategic marketing consulting suitable for small to medium-sized businesses?
Absolutely! AI strategic marketing consulting isn’t just for large corporations. Small to medium-sized businesses can benefit immensely from AI’s ability to level the playing field. By leveraging AI, smaller businesses can gain insights and efficiency that could otherwise require a much larger marketing team. This means even with limited resources, you can compete effectively with larger players in your industry.
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How does AI strategic marketing consulting stay ahead of the rapidly changing digital landscape?
AI strategic marketing consulting is inherently future-focused, as it relies on cutting-edge technology that learns and adapts continuously. AI algorithms are designed to evolve with changing data patterns and consumer behaviors, ensuring that your marketing strategies remain relevant and effective. By staying at the vanguard of digital innovation, AI strategic marketing consultants can help your business anticipate market shifts and adapt your strategies accordingly, keeping you one step ahead of the competition.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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