+17%
conversion rate
We Have Driven Impact At
Unleashing AI's Potential in Your Campaigns
Struggling to maximize your campaign outcomes with traditional methods?
Sharp rises in ad complexity and competition have turned programmatic advertising into a battlefield where precision and speed are paramount. Without the power of artificial intelligence, your message risks being lost in the digital noise.
AI programmatic services provide an adaptive, performance-driven approach to navigate the ever-changing ad landscape. These services leverage machine learning to optimize your bidding strategies, target audience segments, and creative delivery in real-time.
Single Grain, an AI programmatic agency, harnesses AI-driven programmatic solutions to keep you ahead. Our approach transforms raw data into actionable insights, ensuring your campaigns achieve unprecedented efficiency and reach.
Our consulting expertise ensures that your strategy is tailored to your unique business needs, integrating AI seamlessly into your marketing efforts for optimal results.
AI Mastery for Single Grain
At Single Grain, we don’t just follow trends; we create them. Our use of sophisticated AI algorithms redefines how programmatic advertising performs for your business.
We begin by analyzing vast amounts of data, uncovering patterns that humans alone cannot detect. This allows for smarter, faster bidding that capitalizes on the most opportune moments to engage your audience. Our creative optimization, driven by AI, tailors ad experiences that resonate powerfully and personally with each viewer.
Finally, our cutting-edge attribution models track your customer’s journey across multiple touchpoints. This holistic view fine-tunes your campaign’s focus to influence conversions more effectively.
As a full-service AI programmatic agency, we offer comprehensive services and consulting to ensure that every aspect of your programmatic strategy is honed to perfection.
- Real-time bidding intelligence
- Advanced audience segmentation
- AI-generated creative optimization
- Comprehensive attribution analysis
- Ongoing campaign refinement
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss AI in marketing, sharing experiences and strategies. They cover topics like long-form YouTube ads, enhancing engagement, AI tools like Busy AI and Opus Pro, improving SEO with AI content, and video ad sequences. Insights on tracking offline purchases, the Lindy effect, brand building, hiring talented employees, and nurturing team members are also shared. The video offers actionable insights for effectively leveraging AI in marketing.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What are AI programmatic services, and how do they improve ad campaigns?
AI programmatic services use cutting-edge artificial intelligence to automate and optimize real-time ad bidding and placement. This innovative approach enhances ad campaigns by analyzing vast amounts of data, learning from user behavior, and making instantaneous decisions to target the right audience at the perfect moment. The result? Higher engagement, better conversion rates, and a more efficient ad spend.
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Can AI programmatic services work for any industry or is it limited to specific sectors?
AI programmatic services are remarkably versatile and can be tailored to suit a wide array of industries. Whether it’s retail, finance, healthcare, or entertainment, AI’s adaptive algorithms excel at parsing through industry-specific data and trends to find the best avenues and audiences for your ads. No matter the sector, AI’s precision targeting can elevate your campaign performance to the next level.
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How do AI programmatic services handle privacy and data protection concerns?
AI programmatic services prioritize privacy and data protection by complying with regulations like GDPR and CCPA. Advanced AI systems are designed to leverage data responsibly, ensuring user anonymity while still delivering personalized ad experiences. They provide a balance between effective targeting and ethical data usage, giving you peace of mind while optimizing your campaigns.
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What kind of ROI can I expect from using AI programmatic services?
By harnessing the power of AI, programmatic services deliver a higher ROI than traditional ad campaigns. AI’s ability to analyze and act on data in real-time means your ads are more relevant, engaging, and cost-effective. While ROI can vary based on several factors, including industry and campaign scale, the precision of AI programmatic services typically results in a significant improvement in ad performance and returns.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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