-41.37%
CPL
We Have Driven Impact At
Maximize Your SEM Impact with AI Paid Search Agency Expertise
Do you feel like your paid search campaigns are struggling to pull their weight in your digital marketing strategy?
The complexities of search engine marketing (SEM) can lead businesses down a rabbit hole of keywords and bidding wars, leaving you feeling like you’re throwing funds into the void without seeing a significant return on investment. With competition intensifying by the day, it’s easy to see your ad costs soar while your conversions plateau.
Solving this requires a smart and strategic approach to paid search – one that leverages the power of AI to crunch data, optimize bids, and hyper-target your audience for maximum effectiveness. This is where AI paid search agency expertise comes into play.
Single Grain stands at the cutting edge of AI-driven SEM strategies. Our AI paid search services are tailored to uncover opportunities, streamline your budget, and elevate campaign performance, ensuring your marketing dollars are not just spent, but invested wisely. As a leading agency, we provide the consulting acumen necessary to navigate the complexities of SEM.
Streamline Campaigns with AI Intelligence and Consulting Insight
Embarking on a digital campaign with Single Grain’s AI paid search services means stepping into a world where data is not daunting but empowering. Our advanced AI systems analyze market trends and user behavior in real-time, giving your campaigns the agility to adapt instantly to the ever-changing online landscape.
Our AI tools don’t just gather insights; they predict outcomes, allowing us to make proactive adjustments that boost your campaign’s efficiency. These tech-driven adjustments can result in reduced cost-per-click and higher-quality leads. It’s not just about being seen; it’s about being seen by the right eyes at the right time.
Single Grain’s expertise in blending AI technology with human creativity delivers you the best of both worlds. Our specialist team, offering both agency services and consulting prowess, crafts campaigns enriched with AI insights, ensuring your personalized ads resonate deeply with your target audience and drive conversions.
- AI-driven keyword optimization
- Automated bid management
- Hyper-targeted audience segmentation
- Real-time performance analysis
- Ad creative optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores AI's impact on search traffic with insights from experts like Neil Patel and Eric Siu, focusing on AI-generated content and Google's response. It covers Google's strategies against AI challenges, the reliability of its citation system, and the effects of search engine guidelines on traffic, while discussing Google's efforts to protect its search ecosystem. Part of a series offering marketing advice, it features tips from successful entrepreneurs, serving as a resource for improving marketing skills.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
-
What are AI paid search services?
AI paid search services harness the power of artificial intelligence to optimize your advertising campaigns. By analyzing data at lightning speed, AI identifies patterns and insights that humans might miss. It adjusts bids, tests ad copy, and targets users more likely to convert, ensuring your ads perform exceptionally. It’s like having a super-smart assistant focused solely on making your ads more effective and your budget more efficient.
-
How does AI improve the performance of paid search campaigns?
AI supercharges paid search campaigns by providing advanced data analysis and learning capabilities. It can predict trends, automate bid management, and offer personalized ad targeting, all in real time. This means campaigns are constantly refined and improved, leading to higher click-through rates, better conversion rates, and a lower cost per acquisition. With AI, your paid search is not just reactive; it’s proactive and prescient.
-
Can small businesses benefit from AI paid search services?
Absolutely! AI paid search services are a game-changer for businesses of all sizes. Small businesses, in particular, can punch above their weight by using AI to optimize their ad spend and target potential customers more effectively. AI levels the playing field, allowing smaller players to compete with larger companies by making smarter, data-driven decisions that can lead to superior return on investment.
-
What should I look for in an AI paid search service provider?
When selecting an AI paid search service provider, consider their expertise in both AI technology and digital marketing. Look for a track record of improving ad performance with AI, a clear explanation of how their AI tools work, and the ability to provide transparent reporting. A provider that offers a strategic approach tailored to your specific business goals will help you harness the full potential of AI for your paid search efforts.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
Explore More on This Topic
AI in Business: How We Use Artificial Intelligence at Our Agencies
Now, more than ever before, the integration of AI in business is a game-changer. From AI business solutions to the use of artificial intelligence in business operations, AI is increasingly…
Full Article
3 Best AI Tools for Ads Marketers Should Be Aware Of
If you’ve ever found yourself stuck in the ad-creation abyss, this post for AI tools for ads is for you. We all know how crucial it is to bring our…
Full Article
How to Create an AI Marketing Strategy
In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that…
Full Article
