+17%
conversion rate
We Have Driven Impact At
Maximizing Ad Spend Efficiency with AI Media Buying Services
Are you worried that your ads are being shown to indifferent audiences?
It’s frustrating when your media buying services don’t hit the mark—budgets drained with little to show in return. Your campaigns deserve an audience that will engage and convert, not just passive onlookers. This is precisely where an AI media buying agency steps in, transforming the ad-buying process.
With AI, media buying becomes laser-focused. Behavioral data, automatic optimization, and real-time bidding ensure your budget is spent on high-intent prospects. Single Grain, an AI media buying agency, harnesses AI to increase relevance and impact, delivering your ads to those who matter most.
At Single Grain, we believe in the power of AI to revolutionize media buying services, leading to campaigns that resonate and produce tangible results.
AI-Driven Media Buying Consulting by Single Grain
Embarking on the AI media buying journey with Single Grain means personalized advertising at its best. Our advanced AI algorithms dissect immense data pools to uncover opportunities for high-impact placements, ensuring your content reaches the right eyes at the right time.
Continual learning is at the heart of our AI system, which adapts strategies based on campaign performance metrics. Our technology identifies what works and refines your approach dynamically, eliminating inefficiencies and boosting ROI, ensuring better outcomes with every ad dollar.
Beyond real-time optimization, our AI platforms provide actionable insights that guide creative direction and strategic decisions, fully equipping you for the evolving digital landscape. Dive into the future with Single Grain’s media buying consulting, where AI leads the charge towards unprecedented campaign success.
- Intelligent audience targeting
- Real-time ad optimization
- Cost-effective bidding strategies
- Data-driven creative analysis
- Comprehensive performance analytics
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, influencers' financial motivations, earnings disparities across platforms like YouTube and Twitch, and marketing strategies for companies at different revenue levels. They share insights on content creators' popularity, specifically MrBeast, and influencers' priorities, providing a comprehensive view of marketing industry dynamics.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What benefits can an AI media buying agency offer over traditional media buying?
An AI media buying agency transcends the boundaries of traditional media buying by harnessing the power of machine learning and predictive analytics. This not only accelerates the decision-making process but also optimizes your ad spend with unparalleled precision. By analyzing vast datasets, AI can identify the most effective ad placements, tailor campaigns to audience behaviors, and dynamically adjust strategies in real-time, ensuring your message resonates with the right audience at the right moment.
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How does an AI media buying agency improve campaign performance?
By incorporating AI, a media buying agency elevates campaign performance to new heights. The advanced algorithms analyze past campaign data to forecast trends, automate bid adjustments, and fine-tune targeting criteria, all in real-time. This means that your campaigns are constantly evolving, avoiding ad fatigue and improving engagement. The result? A significant increase in ROI, as your ads are not just seen but are also acted upon by an audience that’s most likely to convert.
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Can an AI media buying agency help with understanding my audience better?
Absolutely! An AI media buying agency is like a master key to unlocking audience insights. AI-driven tools delve deep into user data, uncovering patterns and preferences that might miss the human eye. They can segment audiences with pinpoint accuracy, predict buyer behavior, and even anticipate customer needs. This knowledge enables the creation of highly personalized campaigns that resonate on a more meaningful level, fostering stronger connections and driving conversions.
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What kind of businesses can benefit from partnering with an AI media buying agency?
Any business aiming to amplify its advertising efficacy can benefit from an AI media buying agency. Whether you’re a small start-up looking to make a big splash or a well-established enterprise seeking to optimize ad spend, AI media buying can scale to meet your needs. It’s particularly advantageous for businesses in fast-paced markets or those with large-scale campaigns, where the volume and velocity of data can be overwhelming for traditional approaches. AI cuts through the noise, ensuring every marketing dollar is invested wisely.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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