+268%
clicks
We Have Driven Impact At
Smarter Marketing with AI Precision
Struggling to nail down marketing strategies that resonate with your B2B clients?
You’re pumping out content, optimizing for SEO, and running ads, but still, those substantial, meaningful engagements seem just out of reach. It feels like you’re throwing everything at the wall and hoping something sticks. The digital landscape is unforgiving, swarming with messages that often don’t hit the mark.
Imagine a world where you could tailor your marketing to every prospect’s needs with laser precision. Where each interaction is driven by insights and data, not guesswork.
Single Grain stands at the forefront of this reality, turning AI-powered insights into personalized B2B marketing campaigns that speak directly to your audience’s pain points and aspirations. Our services are designed to deliver results that matter.
AI-Enhanced Strategies for B2B Growth
At Single Grain, we leverage AI to dissect and understand the complexities of B2B relationships. Our consulting approach ensures your message reaches the right ears, with content that engages and conversations that convert.
We examine patterns, predict trends, and analyze behaviors to craft campaigns that resonate. Our AI tools process vast amounts of data to identify opportunities, streamline your marketing efforts, and improve ROI.
Empowered by technology, our agency creates targeted, dynamic campaigns that evolve with your audience. This bespoke methodology not only captivates but also drives decision-making that benefits your bottom line.
- AI-Driven Data Analysis
- Personalized Content Creation
- Behavioral Email Marketing
- Dynamic Ad Targeting
- Real-Time Performance Optimization
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss AI's impact on sales roles, highlighting how AI tools like Air AI and Bland AI necessitate a consultative approach from salespeople. Covering AI's ability to enhance sales efficiency through tools such as ChatGPT and the GPT store, they delve into experiments by leading companies on AI's branding and sales effects. Drawing from their marketing expertise, they offer actionable advice for utilizing AI to improve sales and marketing strategies, underscoring the importance of evolving with technology.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What advantages does an AI B2B marketing agency offer over traditional agencies?
The fusion of AI in a B2B marketing agency ushers in precision and efficiency that’s hard to match manually. From predictive analytics to hyper-personalized content, AI elevates the marketing game, ensuring strategies are data-driven and results are optimized. It’s like having a crystal ball powered by data, providing insights to better target and engage your B2B audience.
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How does an AI B2B marketing agency improve lead generation?
AI transforms lead generation by uncovering patterns and behaviors that the human eye might miss. It enables the crafting of highly targeted campaigns that resonate deeply with prospects. Plus, AI algorithms can predict the best times to engage, optimizing outreach and significantly improving conversion rates. It’s lead generation, but with a supercharged, smart engine under the hood.
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Can an AI B2B marketing agency help with understanding complex buyer journeys?
Absolutely. AI’s ability to sift through and analyze vast amounts of data is invaluable in mapping out the often intricate B2B buyer journeys. It can identify key touchpoints, predict future actions, and help tailor the marketing approach to meet prospects exactly where they are in their decision-making process. It’s like a GPS for navigating the complex terrain of B2B sales cycles.
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In what ways do AI B2B marketing agencies drive campaign innovation?
AI B2B marketing agencies are at the forefront of campaign innovation, leveraging machine learning to test and adapt strategies in real-time. They’re able to personalize messaging at scale, create dynamic content, and constantly evolve tactics based on immediate feedback and emerging trends. It’s not just about being cutting-edge; it’s about staying perpetually ahead of the curve.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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