-41.37%
CPL
We Have Driven Impact At
Maximizing Your PPC Potential
Tired of subpar returns on your PPC campaigns?
Managing pay-per-click advertising can feel like navigating a minefield. Are you pouring resources into campaigns but failing to see the needle move? Suboptimal targeting, lackluster ad copy, and mismanaged bids can quickly turn what should be a revenue-generating machine into a costly endeavor.
Enter the era of AI PPC management — a blend of technology and expertise that transforms your marketing spend into impressive ROI. AI algorithms optimize your ads in real-time, ensuring each dollar is working its hardest.
In partnering with Single Grain, you harness this intelligent technology backed by our team’s strategic touch. Say goodbye to guesswork and hello to data-backed success.
PPC Prowess by Single Grain
When it comes to AI PPC Management, Single Grain isn’t just in the game; we’re changing how the game is played. Using sophisticated AI tools, we sculpt PPC campaigns that are as efficient as they are effective.
We provide a granular approach to your ad targeting, fine-tuning who sees your ads to maximize engagement. Our AI-driven analytics dig deep into your campaign data, revealing patterns and potential you’ve never seen before.
Finally, we deploy dynamic bid optimization, squeezing the highest possible value from every penny in your budget. With Single Grain, your PPC isn’t just managed; it’s mastered.
- Real-time bid adjustments
- AI-driven audience targeting
- Comprehensive campaign analytics
- Ad performance optimization
- Strategic keyword management
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the evolution of paid advertising, highlighting the shift towards brand marketing and full-funnel approaches. They explore the importance of impression-based advertising for long-term growth and the transition from conversion-based ads to those focusing on awareness. The discussion covers challenges in attribution, the unreliability of data, and the need for top-of-funnel investment. It touches on longer sales cycles, the value of business coaches, and the limitations of platforms like Facebook and Google in measuring ad spend. They underscore the importance of patience, data analytics, and competent agencies in navigating modern marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly is AI PPC management?
AI PPC management harnesses the power of artificial intelligence to optimize pay-per-click advertising campaigns. By analyzing vast amounts of data, AI identifies trends and patterns that humans might miss, automates bid adjustments, tests ad copy, and tailors targeting strategies. This smart technology enables a more efficient allocation of ad spend, maximizing ROI through continuous learning and real-time decision-making.
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How does AI enhance PPC campaign performance?
AI elevates PPC campaigns by delivering hyper-personalized ads to the right audience at the optimal time. By predicting user behavior, analyzing keywords, and automating tedious tasks, AI ensures that your ads are always performing at their best. It’s like having a tireless assistant that’s constantly fine-tuning your campaigns for peak efficiency and effectiveness, ensuring your ad spend is as productive as possible.
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Can AI PPC management adjust to rapid market changes?
Absolutely! One of the biggest advantages of AI PPC management is its agility. AI algorithms are designed to respond to market fluctuations in real-time, whether it’s a sudden change in consumer behavior or a new trend. This means your campaigns can stay relevant and competitive, with AI making immediate adjustments to bids, budgets, and strategies to capitalize on these changes and maintain your edge.
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Is AI PPC management suitable for all business sizes?
Yes, AI PPC management is scalable and can benefit businesses of any size. Small companies can punch above their weight by using AI to optimize their ad spend, while large enterprises can manage complex, large-scale campaigns with unparalleled precision. AI’s ability to process vast amounts of data and make informed decisions is a game-changer, leveling the playing field and offering every business the chance to succeed in the digital ad space.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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