+17%
conversion rate
We Have Driven Impact At
Boost Your Marketing ROI with a Data-Driven Approach
Is your e-commerce business struggling to see the return-on-investment (ROI) on your marketing efforts?
ROI in e-commerce marketing can be a complex terrain. You’re investing time and resources into your campaigns, but the results might be less than satisfactory, or even elusive. Perhaps your marketing strategies aren’t driving the sales you anticipated, or you’re finding it challenging to link marketing initiatives directly to revenue.
With the right data-driven marketing strategies, you can elevate your ROI and turn your marketing challenges into a robust revenue stream. A proficient ROI marketing agency, well-versed in the nuances of e-commerce, can provide this solution.
Single Grain, a leading ROI marketing agency, specializes in crafting data-backed marketing strategies that boost ROI for e-commerce businesses. With our profound expertise and state-of-the-art tools, we offer performance-driven solutions that align every marketing initiative with tangible results and high ROI in the e-commerce landscape.
Specialized ROI Boosting Strategies from Single Grain
At Single Grain, we aim to transform your e-commerce marketing efforts into a robust, data-driven operation. First, we delve into your current online marketing strategies, identifying gaps and potential improvement areas that can be optimized to ensure higher ROI.
Then we formulate a tailored e-commerce marketing strategy complete with the most effective marketing practices and industry trends. We execute and optimise each campaign, ensuring every initiative directly supports your online sales targets.
Finally, we provide thorough reporting, ensuring you can clearly see the positive effects of our strategies on your e-commerce bottom-line. This is how we improve your marketing ROI significantly.
Single Grain’s comprehensive ROI Marketing services for your e-commerce business include:
- Data analysis and insights
- Strategic marketing planning
- Performance optimisation of current campaigns
- Result-based reporting
- Conversion rate optimization
- Content marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies on a podcast. They cover agency value beyond media buying, personal stories, and the growth of their agencies. Key topics include the changing agency landscape, the importance of deep value services, the challenge of focusing on client success, and the evolving role of automation and AI in marketing. Discussions also touch on agency multiples, the idea of agencies investing in client businesses, and the hurdles SMBs face with performance-based models. The episode concludes with Kasim's insights from selling his agency.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What unique approach does an ROI marketing agency bring to my business?
As an ROI-focused agency specializing in e-commerce, we employ a data-centric, outcome-driven methodology to your enterprise. Moving beyond the nebulous measures often associated with conventional marketing, we champion the cause of tangible, quantifiable outcomes. Each strategy we implement and every tactic we deploy is engineered to yield a substantial return on your investment. Our objective is to optimize your marketing expenditure, honing in on metrics that directly bolster your financial performance.
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How does an ROI marketing agency prove their worth?
In the context of an e-commerce business, the value of a marketing agency is demonstrated through its ability to deliver quantifiable outcomes. We’re not merely about crafting eye-catching promotions or creating a stir. Our primary objective is to drive concrete results that significantly enhance your profit margins. We employ universally accepted tools and sophisticated analytics to monitor every penny invested, guaranteeing that you have a clear understanding of how your marketing initiatives are converting into revenue.
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What types of businesses can benefit from working with an ROI marketing agency?
For any e-commerce venture keen on maximizing the impact of their marketing investment, an ROI-focused marketing agency can be a game changer. We provide bespoke solutions that cater to your distinct requirements, whether you’re a budding online store aiming for expansion or a seasoned e-commerce giant seeking to fine-tune your marketing expenditure. Our approaches are adaptable and crafted to yield outcomes across diverse sectors.
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How do I know if my business is ready for an ROI marketing agency?
Are you investing in promotional activities for your e-commerce business, yet finding it challenging to measure the concrete outcomes? It could be the right moment to contemplate partnering with an agency specializing in ROI marketing. Or, if you’re uncertain about which marketing investments are yielding the most significant benefits, we’re here to assist. Our seasoned team will deliver a comprehensive, enlightening evaluation of your existing initiatives and devise a bespoke strategy to amplify your return on investment. Are you prepared to elevate your e-commerce marketing game?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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