+10%
ROAS
We Have Driven Impact At
Unlock Your Company's Potential with Demand Generation
Is your educational institution struggling with attracting and enrolling qualified students consistently? Do you feel you’re investing heavily in outreach programs without seeing a satisfactory increase in enrollment?
Effective demand generation in the education sector goes beyond traditional marketing methods. It requires a deep understanding of your prospective students’ needs and aspirations, and the creation of tailored content and diverse channels to engage and convert them. This intricate task can feel overwhelming and result in disjointed initiatives and missed opportunities if not managed properly.
The solution lies in the approach. A successful student demand generation strategy requires meticulous planning, data-driven insights, and a comprehensive enrollment funnel that nurtures prospective students from awareness to registration. It’s about building meaningful and strategic relationships with students that eventually lead to successful enrollments.
At Single Grain, we’re dedicated to helping educational institutions overcome these challenges. Our proven expertise in demand generation consulting can guide your institution to not only attract but also retain high-quality prospective students, convert them into enrolled students and ultimately, enhance your institution’s reputation and growth.
Utilizing Single Grain's Expertise in Demand Generation Consulting
At Single Grain, our comprehensive and results-driven approach to demand generation consulting in the education sector involves a profound understanding of your institution’s landscape and student behavior. We harness data and analytics to pinpoint challenges in your current outreach strategies and propose solutions that genuinely resonate with your prospective students.
Our expertise lies in designing and implementing comprehensive campaigns optimized for student recruitment and enrollment. Utilizing the power of educational content, email marketing, social media, SEO, and more, we manage the entire enrollment funnel to ensure consistent and reliable student lead generation.
Above all, we believe in collaboration. Our team works closely with you, aligning with your institution’s goals, and providing real-time monitoring and feedback on campaign performance. This transparency ensures the best outcomes, strengthens trust, and fosters long-term partnerships.
Single Grain’s demand generation consulting services for the education sector include:
- Demand Generation Strategy Consulting
- Data Analytics and Insights
- Content Marketing
- Email Marketing
- Social Media and SEO
- Lead Nurturing
- Funnel Strategy
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, building relationships, and spotlighting successes. They examine Retention.com's lead capture methods, the challenges of replicating their sales strategy, and delve into the importance of timing in selling a business, missed acquisition opportunities, and the impact of Google and OpenAI on digital marketing strategies.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What is demand generation consulting and how can it benefit my business?
Demand generation consulting, within the context of the education sector, is a systematic approach to crafting and deploying a marketing strategy that sparks interest and demand for your educational services or products. This process can significantly enhance your institution’s visibility, attract more suitable prospects, and ultimately boost enrolment rates. Our team of seasoned professionals will collaborate with you to pinpoint your ideal student demographic, devise a bespoke strategy, and implement campaigns that deliver tangible outcomes.
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What types of businesses can benefit from demand generation consulting?
Whether you’re an emerging educational institution seeking to attract more students, or an established university aiming to broaden your influence, our demand generation consulting can be instrumental. We’re here to help you craft a strategy that aligns with your objectives and financial plan, making us a valuable ally for any entity within the education sector.
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What services are included in demand generation consulting?
Our educational demand generation consulting solutions encompass comprehensive market analysis, learner persona creation, educational content development, student lead generation, lead nurturing, and performance metrics. We employ a data-centric strategy to pinpoint the platforms and methods that will yield the highest outcomes for your educational institution.
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How much does demand generation consulting cost?
The investment required for demand generation consulting in the education sector is contingent on the breadth of the project, the scale of your institution, and the intricacy of your outreach requirements. Our team is committed to partnering with you to craft a tailored strategy that aligns with your financial plan and yields impactful outcomes. Reach out to us today for a complimentary discussion to explore more.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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