+10%
ROAS
We Have Driven Impact At
Unlock Your Company's Potential with Demand Generation
Is your company struggling with generating qualified leads consistently? Do you feel you’re pouring resources into marketing strategies without seeing adequate returns?
Effective demand generation goes beyond investing in traditional marketing methods. It not only requires a comprehensive understanding of your target audience but also the incorporation of tailored content and diverse channels to engage and convert them. This complex task can feel daunting and result in fragmented initiatives and wasted opportunities if not handled correctly.
The solution lies in the approach. A successful demand generation strategy requires careful planning, data-driven insights, and a comprehensive marketing funnel that nurtures leads from awareness to conversion. It’s about building meaningful and strategic customer relationships that eventually lead to closed deals.
At Single Grain, we’re dedicated to helping businesses overcome these challenges. Our proven expertise in demand generation strategies can guide your company to not only attract but also retain high-quality leads, convert them into customers and ultimately, boost your bottom line.
Utilizing Single Grain's Expertise in Demand Generation Consulting
Single Grain’s robust and result-oriented approach to demand generation consulting involves a deep understanding of your business landscape and customer behavior. We leverage data and analytics to identify bottlenecks in your current strategies and propose solutions that genuinely resonate with your target audience.
Our specialty lies in crafting and executing comprehensive campaigns optimized for lead generation and conversion. Leveraging the power of content, email marketing, social media, SEO, and more, we manage the entire sales funnel to ensure consistent and reliable lead generation.
Above all, we believe in collaboration. Our team works closely with you, aligning with your business goals, and providing real-time monitoring and feedback on campaign performance. This transparency ensures the best outcomes, strengthens trust, and fosters long-term partnerships.
Single Grain’s demand generation consulting services include:
- Demand Generation Strategy Consulting
- Data Analytics and Insights
- Content Marketing
- Email Marketing
- Social Media and SEO
- Lead Nurturing
- Funnel Strategy
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, building relationships, and showcasing successes. They examine Retention.com's lead capture methods, sales strategy challenges, business sale timing, missed acquisition opportunities, and the effects of Google and OpenAI on search and affiliate marketing, offering insights on effective LinkedIn use, business timing, and digital marketing's future with new tech.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What is demand generation consulting and how can it benefit my business?
Demand generation consulting is a process of creating and implementing a marketing strategy to generate interest and demand for your product or service. This can benefit your business by increasing brand awareness, driving more qualified leads, and ultimately increasing revenue. Our team of experts will work with you to identify your target audience, develop a tailored strategy, and execute campaigns that drive results.
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What types of businesses can benefit from demand generation consulting?
Any business that sells products or services can benefit from demand generation consulting. Whether you’re a startup looking to gain traction or an established company looking to expand your reach, our team can help you develop a strategy that aligns with your goals and budget.
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What services are included in demand generation consulting?
Our demand generation consulting services include market research, buyer persona development, content creation, lead generation, lead nurturing, and analytics. We use a data-driven approach to identify the channels and tactics that will drive the most results for your business.
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How much does demand generation consulting cost?
The cost of demand generation consulting varies depending on the scope of the project, the size of your business, and the complexity of your marketing needs. Our team will work with you to develop a customized proposal that fits your budget and delivers results. Contact us today for a free consultation to learn more.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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