+17%
conversion rate
We Have Driven Impact At
Boost Your B2B Reach and Conversions
Feel your luxury B2B business isn’t attracting the high-end clientele you aim for, despite your extensive marketing efforts?
It’s not uncommon for luxury B2B companies to invest heavily in lead generation, content marketing, or other marketing initiatives, only to be frustrated by the absence of the desired affluent leads. Surprisingly, many luxury B2B organizations realize their conversion rates are disappointingly low. It seems like a daunting challenge, doesn’t it?
The solution lies in implementing effective performance marketing strategies that focus on concrete outcomes, not just activity. This ensures your marketing efforts are entirely goal-oriented, result-driven, and measurable, aligning perfectly with the high standards of the luxury industry.
With Single Grain, your business will no longer wander in the dark. As a B2B performance marketing agency specializing in the luxury sector, our focus is getting you the returns you deserve on your marketing investments. We pride ourselves on providing you with optimized, data-driven strategies that are sure to elevate your conversions and attract the high-end clientele you seek.
Single Grain - Your Performance Marketing Partner
At the heart of our approach is a deep understanding of your unique luxury business needs. We craft a data-driven strategy that focuses on measurable benchmarks reflecting growth in the high-end market.
We ensure consistent results by meticulously refining your marketing strategy based on real-time analytics and emerging trends in the luxury sector. This leads to continuous improvement and keeps your campaigns successful, adaptive, and effective in the ever-evolving world of luxury B2B marketing.
Our performance marketing helps your luxury brand rise above the noise, connecting you directly with your target clientele. Benefit from increased brand recognition, higher lead quality, and enhanced return on investment in the luxury market.
Single Grain’s core services in luxury B2B performance marketing include:
- Performance marketing strategy development
- Lead generation and conversion optimization
- Data analytics and reporting
- Content Strategy and SEO
- Paid advertising and PPC
- Social media advertising
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore transitioning ads to include awareness, the challenges of attribution, and the unreliability of agency metrics. The necessity of full-funnel marketing, analyzing impacts beyond 90 days, and the role of agencies in dealing with data complexities are also covered. They highlight adapting to changing dynamics for sustainable growth in paid advertising.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What is a B2B performance marketing agency?
A B2B performance marketing agency, in the context of the luxury industry, is a specialized marketing firm that is dedicated to driving quantifiable outcomes for high-end B2B businesses. Distinct from conventional marketing firms, these agencies concentrate on executing campaigns that are ROI-centric, propelling the growth of luxury brands and businesses.
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What services does a B2B performance marketing agency offer?
As a luxury-focused B2B performance marketing agency, we provide a suite of services that encompass lead cultivation, tailored account marketing, pay-per-click promotions, search engine optimization, content creation, and social media engagement, among others. Our mission is to produce tangible outcomes that assist high-end businesses in realizing their expansion goals.
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How is B2B performance marketing different from traditional marketing?
In the realm of luxury, B2B performance marketing distinguishes itself from conventional marketing strategies by its unerring focus on driving quantifiable outcomes that directly bolster business expansion. Traditional marketing, while effective in sculpting brand recognition, may not always translate into a tangible impact on revenue streams.
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How much does it cost to work with a B2B performance marketing agency?
The investment involved in partnering with a luxury-focused B2B performance marketing agency is influenced by numerous elements, such as the extent of the project, the degree of proficiency needed, and the agency’s scale. At our firm, we provide bespoke pricing that aligns with your unique requirements and financial plan. Our commitment is to collaborate with you to ensure a robust return on your investment, enhancing the value and prestige of your luxury brand.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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