+10%
ROAS
We Have Driven Impact At
Boost Your B2B Reach and Conversions
Feel your educational institution isn’t attracting enough prospective students despite your extensive marketing efforts?
It’s not uncommon for educational institutions to invest heavily in student recruitment, content marketing, or other marketing initiatives, only to be frustrated by lackluster results. Astoundingly, many institutions realize their enrollment rates are dismally low. It seems insurmountable, does it not?
The solution lies in implementing effective performance marketing strategies that focus on concrete outcomes, not just activity. This ensures your marketing efforts are entirely goal-oriented, result-driven, and measurable.
With Single Grain, your institution will no longer wade through the dark. As a performance marketing agency specializing in the education sector, our focus is getting you the returns you deserve on your marketing investments. We pride ourselves on giving you optimized, data-driven strategies that are sure to boost your enrollment rates.
Single Grain - Your Performance Marketing Partner
Our approach is well-grounded on understanding your unique educational institution’s needs. We develop a data-based strategy focusing on the measurable benchmarks reflecting student enrollment growth and academic success.
We ensure consistent results by steadily fine-tuning your marketing strategy based on real-time analytics and emerging trends in the education sector. This leads to continuous improvement and keeps your campaigns successful, adaptive, and effective in an ever-evolving educational landscape.
Our performance marketing helps your institution rise above the noise, connecting you directly with your target student population. Benefit from increased institution recognition, higher quality student leads, and enhanced return on investment.
Single Grain’s core services in B2B performance marketing for the education sector include:
- Performance marketing strategy development
- Student lead generation and conversion optimization
- Data analytics and reporting
- Content Strategy and SEO for education
- Paid advertising and PPC
- Social media advertising
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They highlight the need for impression-based advertising for long-term growth, moving from conversion-only ads to considering brand awareness. The talk addresses the challenges of attribution, the limits of data accuracy, and the importance of analyzing beyond short-term metrics. Emphasizing top-of-funnel investment, they critique platform limitations and advise on navigating data complexities for sustainable marketing strategies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is a B2B performance marketing agency?
An educational performance marketing agency is a specialized entity that excels in generating quantifiable outcomes for educational institutions. Unlike conventional marketing firms, these agencies concentrate on executing ROI-centric initiatives that propel the growth of educational entities.
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What services does a B2B performance marketing agency offer?
An education-focused B2B performance marketing agency provides an array of solutions such as student acquisition, institution-centric marketing, pay-per-click advertising, search engine optimization, content creation, social media outreach, and beyond. The ultimate aim is to yield quantifiable outcomes that aid educational institutions in realizing their expansion goals.
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How is B2B performance marketing different from traditional marketing?
In the realm of education, performance marketing takes on a unique role, diverging from conventional marketing strategies. It’s not merely about enhancing brand visibility; it’s about generating tangible outcomes that fuel the growth of educational institutions. Traditional marketing, while effective in raising brand awareness, may not always translate directly into revenue augmentation.
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How much does it cost to work with a B2B performance marketing agency?
The investment involved in partnering with a B2B performance marketing agency that specializes in the education sector is influenced by several elements, such as the breadth of the project, the degree of proficiency needed, and the scale of the agency. At our organization, we provide tailored pricing structures that align with your unique requirements and financial capacity. Our commitment is to work collaboratively with you, ensuring a robust return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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