+17%
conversion rate
We Have Driven Impact At
Boost Your B2B Reach and Conversions
Are you a B2B business in San Francisco feeling like your marketing efforts aren’t translating into the qualified leads you need?
It’s a common challenge for B2B companies in the Bay Area and beyond. They pour resources into lead generation, content marketing, and other initiatives, only to find the results underwhelming. It’s a frustrating realization when conversion rates don’t match the effort and investment, isn’t it?
The key to overcoming this hurdle is adopting effective performance marketing strategies that prioritize tangible outcomes over mere activity. This approach ensures your marketing endeavors are entirely goal-oriented, result-driven, and quantifiable.
With Single Grain, your San Francisco-based business will no longer navigate the murky waters of marketing alone. As a B2B performance marketing agency, we’re committed to delivering the returns you deserve on your marketing investments. We take pride in crafting optimized, data-driven strategies designed to elevate your conversion rates.
Single Grain - Your Performance Marketing Partner
Rooted in the dynamic business environment of San Francisco, our approach is tailored to comprehend your distinct business requirements. We craft a data-driven strategy that zeroes in on quantifiable benchmarks indicative of your business expansion.
We deliver consistent outcomes by persistently refining your marketing strategy, leveraging real-time analytics and the latest market trends. This approach fosters ongoing enhancement, ensuring your campaigns remain triumphant, adaptable, and potent in the ever-changing B2B landscape.
Our performance marketing enables you to rise above the clutter, establishing a direct connection with your target clientele. Experience the advantages of amplified brand visibility, superior lead quality, and an improved return on investment.
As a leading B2B performance marketing agency in the heart of San Francisco, Single Grain’s core services include:
- Development of performance marketing strategy
- Optimization of lead generation and conversion
- Data analytics and comprehensive reporting
- Content Strategy and SEO
- Paid advertising and PPC campaigns
- Social media advertising strategies
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss shifting from performance to brand marketing, emphasizing full-funnel and impression-based advertising for growth. They cover the necessity of targeting both brand and conversion audiences, outline the challenges of attribution in digital marketing, and stress investing in top-of-funnel traffic. The dialogue addresses longer sales cycles, critiques on business coaches, limitations of platforms like Facebook and Google, and the importance of data and analytics. They advise patience and incremental spending on top-of-funnel campaigns for sustainable marketing strategies.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is a B2B performance marketing agency?
In the heart of San Francisco, a B2B performance marketing agency stands as a beacon for companies seeking quantifiable outcomes. This type of agency, unlike its traditional counterparts, is dedicated to engineering campaigns that yield a tangible return on investment, thereby fueling the expansion of B2B enterprises.
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What services does a B2B performance marketing agency offer?
In the bustling hub of San Francisco, a B2B performance marketing agency provides an array of solutions such as lead generation, account-centric marketing, pay-per-click advertising, search engine optimization, content marketing, and social media marketing, among others. The objective is to yield quantifiable outcomes that empower businesses to reach their expansion goals.
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How is B2B performance marketing different from traditional marketing?
In the bustling business landscape of San Francisco, B2B performance marketing stands apart from conventional marketing strategies. Its core focus is on generating quantifiable outcomes that fuel business expansion directly. Traditional marketing, on the other hand, primarily aims to enhance brand visibility, which may not necessarily translate into immediate revenue growth.
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How much does it cost to work with a B2B performance marketing agency?
Engaging a B2B performance marketing agency in San Francisco, or anywhere else, can have varying costs. These costs are influenced by numerous elements such as the breadth of the project, the degree of proficiency needed, and the agency’s scale. Here at our agency, we understand these factors and offer a tailored pricing structure that aligns with your unique requirements and financial plan. Our commitment is to work collaboratively with you, ensuring a robust return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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