-41.37%
CPL
We Have Driven Impact At
Boost Your B2B Reach and Conversions
Does it feel like your B2B business in California isn’t generating the volume of qualified leads you expect, despite your comprehensive marketing endeavors?
It’s a common scenario for B2B companies to pour resources into lead generation, content marketing, or other marketing campaigns, only to be met with underwhelming outcomes. Surprisingly, a significant number of B2B firms in the Golden State find their conversion rates disappointingly low. It can seem like a daunting challenge, can’t it?
The key to overcoming this lies in the adoption of potent performance marketing strategies that prioritize tangible results over mere activity. This approach ensures that your marketing efforts are entirely goal-focused, outcome-oriented, and quantifiable.
With Single Grain, your California-based business will no longer navigate in the dark. As a B2B performance marketing agency, our primary objective is to deliver the returns you rightfully expect from your marketing investments. We take pride in providing you with optimized, data-informed strategies designed to significantly enhance your conversion rates.
Single Grain - Your Performance Marketing Partner
Understanding the unique needs of your business is the cornerstone of our approach. We craft a data-driven strategy that zeroes in on measurable benchmarks indicative of business growth, all under the sunny skies of California.
We deliver consistent results by continuously refining your marketing strategy, informed by real-time analytics and the pulse of emerging market trends. This ensures your campaigns remain successful, adaptive, and effective amidst the dynamic B2B landscape, much like the ever-evolving Golden State itself.
Our performance marketing cuts through the clutter, connecting you directly with your target clientele. Experience the benefits of heightened brand recognition, superior lead quality, and an amplified return on investment.
Our core services in B2B performance marketing, honed and perfected in the competitive Californian market, include:
- Development of performance marketing strategy
- Optimization of lead generation and conversion
- Data analytics and insightful reporting
- Content Strategy and SEO
- Paid advertising and PPC
- Social media advertising
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's evolution, emphasizing brand over performance marketing and full-funnel approaches. They cover the shift to impression-based advertising for long-term growth and the need for distinct audiences in conversion and brand phases. Challenges such as unreliable attribution data are highlighted, alongside the necessity of investing in top-of-funnel traffic. They stress analyzing campaign impacts beyond 30 days, question the value of business coaches, and critique platform metrics like Facebook and Google for return on ad spend. The conversation concludes on the importance of data, analytics, and patient investment in campaigns for sustainable marketing growth.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increasing Free Quote Submissions on Homepage by 95%
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
-
What is a B2B performance marketing agency?
As a performance marketing agency with a B2B focus, we excel in delivering quantifiable outcomes for businesses in the B2B sector. Our California-based team distinguishes itself from conventional marketing firms by concentrating on campaigns that are not only ROI-focused but also fuel business expansion.
-
What services does a B2B performance marketing agency offer?
As a performance marketing agency specializing in B2B, we provide a comprehensive suite of services tailored to your business needs. These services encompass lead cultivation, account-focused marketing, pay-per-click advertising, search engine optimization, content creation, and social media engagement, among others. Our primary objective, deeply rooted in the dynamic California business landscape, is to yield quantifiable outcomes that propel your business towards its growth ambitions.
-
How is B2B performance marketing different from traditional marketing?
When it comes to B2B performance marketing, especially in the dynamic landscape of California, it’s crucial to understand how it diverges from conventional marketing strategies. The primary distinction lies in its commitment to deliver quantifiable outcomes that fuel business expansion directly. Traditional marketing, on the other hand, typically concentrates on fostering brand recognition, which may not necessarily translate into immediate revenue growth.
-
How much does it cost to work with a B2B performance marketing agency?
Engaging a B2B performance marketing agency in California, or anywhere else, the investment required is influenced by several elements such as the breadth of the project, the depth of expertise needed, and the agency’s scale. At our firm, we understand that every client has unique needs and budget constraints. Therefore, we provide tailored pricing structures that align with your specific requirements. Our commitment is to work alongside you, ensuring a robust return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
Explore More on This Topic
Maximizing CTR: B2B Digital Marketing Case Studies
With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
Boost Your ROAS: 8 Best Advertising Agencies for Exceptional Results
Updated February 2024. Because the digital ad landscape is so vast and changes so often, it’s not always possible for business owners to take full advantage of a PPC campaign….
Full Article
