+17%
conversion rate
We Have Driven Impact At
Boost Your B2B Reach and Conversions
Feel your B2B business isn’t getting enough qualified leads despite your extensive marketing efforts?
It’s not uncommon for B2B companies to invest heavily in lead generation, content marketing, or other marketing initiatives, only to be frustrated by lackluster results. Astoundingly, many B2B organizations realize their conversion rates are dismally low. It seems insurmountable, does it not?
The solution lies in implementing effective performance marketing strategies that focus on concrete outcomes, not just activity. This ensures your marketing efforts are entirely goal-oriented, result-driven, and measurable.
With Single Grain, your business will no longer wade through the dark. As a B2B performance marketing agency, our focus is getting you the returns you deserve on your marketing investments. We pride ourselves on giving you optimized, data-driven strategies that are sure to boost your conversions.
Single Grain - Your Performance Marketing Partner
Our approach is well-grounded on understanding your unique business needs. We develop a data-based strategy focusing on the measurable benchmarks reflecting business growth.
We ensure consistent results by steadily fine-tuning your marketing strategy based on real-time analytics and emerging market trends. This leads to continuous improvement and keeps your campaigns successful, adaptive, and effective in an ever-evolving B2B landscape.
Our performance marketing helps you move past the noise, connecting you directly with your target clientele. Benefit from increased brand recognition, higher lead quality, and enhanced return on investment.
Single Grain’s core services in B2B performance marketing include:
- Performance marketing strategy development
- Lead generation and conversion optimization
- Data analytics and reporting
- Content Strategy and SEO
- Paid advertising and PPC
- Social media advertising
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They highlight the transition to ads targeting consideration and awareness phases, the challenges of attribution, and the unreliability of certain data and metrics. The necessity of focusing on top-of-funnel traffic, the importance of data analytics while acknowledging its limitations, and the benefits of patient investments in top-of-funnel campaigns for sustainable growth are also covered.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What is a B2B performance marketing agency?
A B2B performance marketing agency is a marketing company that specializes in driving measurable results for B2B companies. Unlike traditional marketing agencies, B2B performance marketing agencies focus on delivering ROI-driven campaigns that drive business growth.
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What services does a B2B performance marketing agency offer?
A B2B performance marketing agency offers a range of services, including lead generation, account-based marketing, PPC advertising, SEO, content marketing, social media marketing, and more. The goal is to deliver measurable results that help businesses achieve their growth objectives.
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How is B2B performance marketing different from traditional marketing?
B2B performance marketing is different from traditional marketing because it is focused on driving measurable results that directly impact business growth. Traditional marketing is often geared towards building brand awareness and may not have a direct impact on revenue.
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How much does it cost to work with a B2B performance marketing agency?
The cost of working with a B2B performance marketing agency depends on a variety of factors, including the scope of work, the level of expertise required, and the size of the agency. At our agency, we offer customized pricing based on your specific needs and budget, and we work with you to deliver a strong ROI on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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