+10%
ROAS
We Have Driven Impact At
Achieve Sustainable Growth With a Tailored Strategy
Are you feeling stuck in your educational institution’s growth efforts, unable to break through to that next level of success?
It’s not uncommon for schools, colleges, and universities to hit a plateau in their growth, finding it increasingly challenging to identify fruitful opportunities and navigate the prevailing educational landscape. You may feel like you’re spinning your wheels, unable to gain the traction you need.
But this doesn’t have to be your story. You’re just one strategic move away from your growth leap.
As a seasoned growth strategy agency, Single Grain has been instrumental in shaping growth narratives for educational institutions across a spectrum of sizes and types. Our team of marketing and strategy experts are equipped to design a tailored growth strategy that can transform your stagnation into accelerated, sustainable growth.
Unlocking Your Growth Potential with Single Grain
At Single Grain, we understand that sustainable growth in the education sector stems from strategic, data-driven decision making. Our team first works to understand your unique institution, the educational landscape, and your growth objectives. With this knowledge in hand, we develop growth strategies that address your specific challenges and leverage your strengths.
We don’t believe in a one-size-fits-all approach — we employ strategies tailored uniquely to your educational context. Whether it’s identifying untapped student markets, optimizing your resource allocation, or re-imagining your educational model, we bring a lens of innovation and efficiency to your growth journey.
Ultimately, the value we bring is not just about short-term gains — we’re here to help you build solid strategies that can ensure long-term health and expansion of your institution. Your growth is our success.
Single Grain offers a comprehensive suite of services for your growth strategy in the education sector, including:
- Market analysis and insights
- Competitive benchmarking
- Student segmentation and targeting
- Course positioning strategies
- Channel optimization
- Strategic consulting and implementation
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones, referrals, and acquisitions. They explore influencer motivations, earnings disparities across YouTube and Twitch, and marketing strategies at different revenue levels ($1M, $10M, $100M). Insights on why creators like MrBeast succeed and influencer priorities are shared, offering a deep dive into marketing industry dynamics.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How can a growth strategy agency help my business?
An educational growth strategy agency operates as a transformative agent for your institution. It is adept at pinpointing your distinctive educational offerings and leveraging them to foster growth. These agencies house professionals who are well-versed in the complexities of various sectors, including education, enabling them to craft bespoke strategies that resonate with your institutional objectives. They employ evidence-based methodologies to formulate strategies that can escalate your institution’s reach, enhance financial viability, and broaden your student population. The ideal agency will not only facilitate your growth but also equip you for enduring success.
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What differentiates a growth strategy agency from regular marketing agencies?
The key distinction lies in the concentration. While a conventional marketing agency in the education sector primarily zeroes in on brand recognition and student recruitment, a growth strategy agency adopts a comprehensive perspective. It scrutinizes your entire educational model and pinpoints areas for enhancement. This could range from your student enrollment process to curriculum development to student retention strategies. The goal is not solely to attract new learners, but also to transform them into dedicated ones, thereby guaranteeing sustained growth.
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Why should I consider hiring a growth strategy agency instead of building an in-house team?
Engaging a growth strategy agency offers the advantage of tapping into a pool of seasoned experts with extensive experience across various sectors, including education. These professionals have collaborated with diverse institutions, equipping them with unique insights and inventive strategies for growth. Assembling an internal team might be a lengthy and expensive process, particularly if you require a variety of specialists. Furthermore, a growth strategy agency remains abreast of the newest trends and tools, guaranteeing your educational institution remains at the forefront of the industry.
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What should I expect when working with a growth strategy agency?
Engaging with a growth strategy agency in the education sector promises a partnership that is both cooperative and open. They will be genuinely interested in grasping your educational institution’s objectives, hurdles, and the unique dynamics of the educational landscape. Following this, they will perform an exhaustive evaluation of your institution to pinpoint areas for expansion. Regular updates and comprehensive reports detailing the advancement of your growth blueprint should be anticipated. Furthermore, a proficient agency will always be prepared to recalibrate the strategy in response to shifts in the educational market and the evolving needs of your institution.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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