+403%
traffic
We Have Driven Impact At
Achieve Sustainable Growth With a Tailored Strategy
Are you feeling stuck in your SaaS company’s growth efforts, unable to break through to that next level of success?
It’s not uncommon for SaaS businesses to hit a plateau in their growth, finding it increasingly challenging to identify fruitful opportunities and navigate the complex cloud market dynamics. You may feel like you’re spinning your wheels, unable to gain the traction you need in the competitive software landscape.
But this doesn’t have to be your story. You’re just one strategic move away from your growth leap.
As a seasoned growth strategy agency, Single Grain has been instrumental in shaping growth narratives for SaaS companies across a plethora of industries. Our team of marketing and strategy experts are equipped to design a tailored growth strategy that can transform your stagnation into accelerated, sustainable growth.
Unlocking Your Growth Potential with Single Grain
At Single Grain, we understand that sustainable growth in the SaaS landscape stems from strategic, data-driven decision making. Our team first works to understand your unique software solution, market dynamics, and growth objectives. With this knowledge in hand, we develop growth strategies that address your specific challenges and leverage your strengths in the cloud-based solutions space.
We don’t believe in a one-size-fits-all approach — we employ strategies tailored uniquely to your SaaS context. Whether it’s identifying untapped markets in the cloud sector, optimizing your resource allocation for software development, or re-imagining your subscription model, we bring a lens of innovation and efficiency to your growth journey.
Ultimately, the value we bring is not just about short-term gains — we’re here to help you build solid strategies that can ensure long-term health and expansion of your SaaS business. Your growth is our success.
Single Grain offers a comprehensive suite of services for your SaaS growth strategy, including:
- Market analysis and insights
- Competitive benchmarking
- Customer segmentation and targeting
- Product positioning strategies
- Channel optimization
- Strategic consulting and implementation
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, importance of revenue milestones, and strategies across $1M, $10M, and $100M companies. They examine influencer earnings disparities and motivations, highlighting why creators like MrBeast succeed. Insights offer valuable perspectives on marketing industry dynamics.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How can a growth strategy agency help my business?
A growth strategy agency operates as a propellant for your SaaS enterprise. It assists in pinpointing your distinctive software solutions and leveraging them to fuel expansion. Such agencies are home to professionals who possess a deep understanding of diverse sectors, including software as a service, enabling them to craft strategies that resonate with your enterprise objectives. They employ evidence-based methodologies to formulate strategies that can escalate your business, enhance profit margins, and broaden your user community. The ideal agency will not only facilitate your growth but also equip you for enduring prosperity.
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What differentiates a growth strategy agency from regular marketing agencies?
The core distinction lies in the emphasis. Whereas a conventional marketing firm mainly concentrates on brand recognition and lead acquisition, a growth strategy agency in the SaaS sector adopts a comprehensive perspective. It scrutinizes your entire SaaS business model, pinpointing areas that could benefit from enhancement. This might range from your sales pipeline to software development to user retention tactics. It’s not merely about drawing in new users, but also about transforming them into devoted ones, thereby guaranteeing sustained growth.
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Why should I consider hiring a growth strategy agency instead of building an in-house team?
Engaging a growth strategy agency offers you the advantage of a multifaceted team of seasoned professionals, well-versed in the SaaS landscape. These experts have collaborated with a broad spectrum of companies across diverse sectors, equipping them to deliver unique insights and pioneering growth strategies for your software service. Assembling an in-house team can be an arduous and expensive process, particularly when you require a range of specialists. Moreover, a growth strategy agency remains abreast of the most recent trends and tools, guaranteeing your SaaS business maintains its competitive edge.
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What should I expect when working with a growth strategy agency?
As you embark on a partnership with a growth strategy agency, particularly in the SaaS sector, anticipate a synergy and openness that is second to none. The agency will be eager to delve into your specific objectives, hurdles, and the unique dynamics of the software as a service industry. This understanding forms the basis for a comprehensive examination of your business, pinpointing areas ripe for expansion. Regular briefings and detailed reports on the evolution of your growth blueprint should be a given. Furthermore, a competent agency will always be on standby to recalibrate the strategy in response to shifts in the market and the evolving needs of your SaaS business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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