+193%
sign-ups
We Have Driven Impact At
Accelerate Your Business Growth
Do you feel like your FinTech venture is plateauing despite all your efforts?
The financial technology landscape is evolving at a breakneck pace, making it harder for businesses to stay competitive. Perhaps you are struggling to connect with your target audience or your digital marketing efforts are not yielding the returns you had anticipated. Worse still, your competitors may be gaining ground while your growth rate remains static.
The good news? This can be rectified. You need a partner who truly understands the unique challenges of the FinTech industry and can implement a tailored growth marketing strategy. That’s where a growth marketing agency comes in.
At Single Grain, we believe in delivering unparalleled results. We have a proficient team that is well-versed in the latest FinTech marketing trends, enabling us to draft effective growth strategies that align seamlessly with our clients’ business objectives and deliver measurable results.
Specializing in High-Impact Growth Marketing Campaigns
At Single Grain, our team of seasoned marketing strategists specializes in growth marketing for the FinTech industry. We excel in deciphering financial market trends, understanding your tech-savvy target audience, and crafting effective campaigns that resonate with your prospective customers.
We focus on data-driven approaches that facilitate strategic decision-making, allowing us to deliver high-impact campaigns. In the rapidly evolving digital landscape of FinTech, the possibilities are endless. Whether it is social media marketing, search engine optimization, or content marketing, we are adept at harnessing the right channels to expand your reach and enhance your brand’s visibility in the financial technology sector.
Moreover, we are committed to continuously optimize your campaigns based on real-time insights to ensure sustained business growth in the competitive FinTech landscape.
Major services provided by Single Grain in achieving your FinTech growth marketing goals include:
- Competitive Analysis
- Growth Strategy Development
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Analytics and ROI optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and acquisition impacts. They examine influencers' financial motives and earnings variations on platforms like YouTube and Twitch, marketing strategies at different revenue levels ($1M, $10M, $100M), and factors behind content creators' popularity, offering insights into the marketing industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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