+17%
conversion rate
We Have Driven Impact At
Accelerate Your Business Growth
Do you feel like your consumer goods business is not growing despite all your efforts?
The consumer market is evolving rapidly, making it harder for businesses to stay competitive. Perhaps you are struggling to reach your target audience or your digital marketing efforts are not yielding the desired results. Worse still, your competitors may be gaining ground while your growth rate stagnates.
The good news? This can be fixed. You need a partner who truly understands the unique needs of the consumer goods industry and can implement a customized growth marketing strategy. That’s where a growth marketing agency comes in.
At Single Grain, we believe in delivering unparalleled results. We have a proficient team that is well-versed in contemporary marketing trends, enabling us to draft effective growth strategies that marry perfectly with our clients’ business objectives and deliver measurable results in the consumer goods market.
Specializing in High-Impact Growth Marketing Campaigns
At Single Grain, our team of seasoned marketing strategists takes a comprehensive approach to growth marketing, specifically tailored for the consumer goods industry. We excel in deciphering market trends, understanding your target consumer, and designing effective campaigns that resonate with your potential customers.
We emphasize data-driven strategies that enable informed decision-making, allowing us to deliver high-impact campaigns. In the ever-evolving digital landscape of consumer goods marketing, the opportunities are limitless. Whether it’s social media marketing, search engine optimization, or content marketing, we are proficient at leveraging the right channels to broaden your consumer reach and amplify brand visibility.
Furthermore, we are dedicated to continuously fine-tuning your campaigns based on real-time insights to ensure sustained growth in the consumer market.
Key services provided by Single Grain to achieve your growth marketing objectives in the consumer goods sector include:
- Competitive Analysis
- Growth Strategy Development
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Analytics and ROI optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones, referrals, acquisitions, and influencers' financial motivations. They compare marketing strategies across various revenue levels and explore content creators' popularity factors, offering insights into the marketing industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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