+10%
ROAS
We Have Driven Impact At
Accelerate Your Business Growth
Do you feel like your educational institution is not growing despite all your efforts?
The landscape of education is evolving rapidly, making it harder for institutions to stay competitive. Perhaps you are struggling to attract new students or your digital outreach efforts are not yielding the desired results. Worse still, other institutions may be gaining popularity while your growth rate stagnates.
The good news? This can be fixed. You need a partner who truly understands your needs and can implement a customized growth marketing strategy. That’s where a growth marketing agency specializing in education comes in.
At Single Grain, we believe in delivering unparalleled results. We have a proficient team that is well-versed in contemporary marketing trends in the education sector, enabling us to draft effective growth strategies that align perfectly with our clients’ institutional objectives and deliver measurable results.
Specializing in High-Impact Growth Marketing Campaigns
Single Grain’s team of seasoned marketing strategists adopts a comprehensive approach to growth marketing, specifically tailored for the education sector. Our expertise lies in interpreting market trends, understanding your target audience of learners, educators, and institutions, and crafting effective campaigns that resonate with your prospective students and stakeholders.
We focus on data-driven approaches that facilitate strategic decision-making, allowing us to deliver high-impact campaigns. With the burgeoning digital landscape in education, the possibilities are endless. Whether it is social media marketing to engage students, search engine optimization to increase your institution’s visibility, or content marketing to showcase your educational offerings, we are adept at harnessing the right channels to expand your reach and enhance your institution’s visibility.
Moreover, we are committed to continuously optimize your campaigns based on real-time insights to ensure sustained growth in student enrollment and engagement.
Major services provided by Single Grain in achieving your growth marketing goals in the education sector include:
- Competitive Analysis
- Growth Strategy Development
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Analytics and ROI optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, influencer earnings on YouTube and Twitch, and marketing strategies at $1M, $10M, $100M levels. They explore MrBeast's popularity and influencers' priorities, offering insights into marketing industry dynamics for professionals.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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