“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Amplify Your Marketing Impact with a Unique ABM Approach
Do you find it challenging to create meaningful connections with your key guests? Are broad-based hospitality strategies failing to deliver the anticipated occupancy rates?
Generic hotel marketing campaigns may no longer cut it in the crowded hospitality landscape. You yearn for personalization, desire targeted strategies, and a focus that isolates the high-value guests that truly matter to your establishment. What you need is an Account Based Marketing (ABM) strategy, tailored for the hotel industry.
ABM can provide higher ROI than any other marketing approach when utilized effectively in the hotel industry. And guess what, Single Grain has mastered this art. We take a guest-centric approach, focusing on accounts with the most potential, streamlining marketing efforts, increasing relevance, and driving results that matter to your hotel.
Single Grain: Expert Solutions for Account-Based Marketing
At Single Grain, we are experts in crafting bespoke Account Based Marketing (ABM) strategies for the hospitality industry, specifically tailored to your hotel’s unique needs. Our experienced team meticulously examines your key accounts and refines your marketing approach to ensure your messaging reaches the right guests at the right time – leading to increased bookings and returns.
We harness the power of big data, analytics, and creative content to engage, interact, and elicit proactive responses from your target accounts. Our strategic insights will empower you to prioritize potential guests, streamline marketing efforts, and effectively close bookings faster.
Align your marketing with your sales, creating a unified front that drives results. Together, we can bolster your hotel’s position in the competitive hospitality market and maximize your growth potential.
Services our ABM team provides for your hotel include:
- Target Account Selection
- Personalized Content Creation
- Data Analysis and Account Monitoring
- Marketing and Sales Alignment
- Campaign Assessment and Optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach for long-term growth. They highlight the move from conversion-based ads to including awareness, the challenges of digital marketing attribution, the importance of focusing on impression-based channels, and investing in top-of-funnel traffic. The experts also examine the unreliability of data, the misleading metrics by agencies, and the necessity of analyzing campaigns beyond 90 days. They stress not everything is measurable, advocating patience and the role of agencies in leveraging data for sustainable marketing strategies.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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Why should I consider an account-based marketing approach for my business?
When it comes to attracting high-value guests to your hotel, Account-Based Marketing (ABM) can prove to be a powerful tool. By focusing your marketing resources on a carefully selected group of target accounts, you can create a more personalized and efficient engagement strategy. This tailored approach ensures your promotional efforts are finely tuned, often leading to a higher return on investment compared to broader marketing methods. As a seasoned account based marketing agency, we’re equipped to harness the potential of ABM, driving tangible, measurable outcomes for your hotel business.
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What makes your approach to account-based marketing unique?
We recognize that every hotel is distinct, and therefore necessitates a bespoke ABM approach. Our team merges an in-depth comprehension of the hospitality sector with cutting-edge technology and analytics to devise an ABM strategy that harmonizes with your hotel’s objectives. We don’t advocate for a universal solution; rather, we craft strategies that guarantee the utmost level of interaction with your target accounts.
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How does an account based marketing agency like yours measure success?
We are staunch advocates of results informed by data. Your triumph is our triumph. We concentrate on pivotal indicators such as guest engagement, reach within targeted guest segments, and ultimately, revenue derived from these segments. This is the heart of our approach as a hotel-focused account based marketing agency. We employ sophisticated analytics to monitor these indicators, equipping you with lucid, implementable insights. Our mission is to catalyze substantial growth for your hotel business, and we’re devoted to validating this with tangible data.
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I have a limited budget. Can I still benefit from account-based marketing?
Indeed! While Account Based Marketing (ABM) may appear as a substantial commitment, especially in the hotel industry, it’s crucial to understand that it’s about caliber, not volume. By channeling your resources towards a curated list of high-worth accounts, you’re poised to witness a superior return on your investment. We’re here to collaborate with you in crafting an economical ABM approach that optimizes your budget and yields tangible outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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