+17%
conversion rate
We Have Driven Impact At
Amplify Your Marketing Impact with a Unique ABM Approach
Do you find it challenging to establish meaningful connections with your high-end clientele? Are broad-based marketing strategies falling short in delivering the luxury experience your clients expect?
Generic marketing campaigns may no longer suffice in the opulent landscape of the luxury industry. You crave for exclusivity, yearn for bespoke strategies, and a focus that zeroes in on the high-value accounts that truly matter to your brand. What you need is an Account Based Marketing (ABM) strategy tailored for the luxury sector.
ABM can provide higher ROI than any other marketing approach when utilized effectively. And guess what, Single Grain has mastered this art. We take a customer-centric approach, focusing on accounts with the most potential, streamlining marketing efforts, increasing relevance, and driving results that matter. We are not just an account based marketing agency, we are your partner in crafting a luxury narrative that resonates with your clientele.
Single Grain: Expert Solutions for Account-Based Marketing
At Single Grain, we excel in crafting bespoke ABM strategies that align perfectly with your luxury brand’s unique needs. Our experienced team meticulously examines your key accounts and tailors your marketing approach to resonate with the discerning tastes of your clientele. This ensures your messaging reaches the right connoisseurs at the right moment, leading to enhanced conversions and returns in the luxury market.
We harness the power of big data, analytics, and creative content to captivate, engage, and elicit proactive responses from your target accounts. Our strategic insights will empower you to prioritize prospects, streamline marketing efforts, and effectively close deals quicker in the competitive luxury landscape.
Align your marketing with your sales, creating a unified front that drives results in the luxury sector. Together, we can bolster your position in the market and maximize your growth potential.
Services our ABM team provides for luxury brands include:
- Target Account Selection
- Personalized Content Creation
- Data Analysis and Account Monitoring
- Marketing and Sales Alignment
- Campaign Assessment and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss evolving paid advertising, emphasizing a shift from performance to brand marketing and a full-funnel approach. They highlight the focus on long-term growth via impression-based channels, the transition to consideration and awareness in ads, and creating distinct audiences for better outcomes. The conversation also covers the challenges of attribution, the importance of investing in top-of-funnel traffic, the unreliability of data from agencies, analyzing campaign impacts beyond 90 days, and the role of agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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Why should I consider an account-based marketing approach for my business?
When it comes to marketing within the luxury sector, the approach of Account-Based Marketing (ABM) can be remarkably beneficial, especially when your sights are set on high-value clientele. By employing ABM, our team can concentrate its expertise on captivating a select group of target accounts, facilitating a more bespoke and streamlined strategy. This tailored approach ensures your marketing endeavors are laser-focused, frequently leading to a more substantial ROI compared to broader marketing tactics. Our seasoned professionals are adept at harnessing the power of ABM to deliver tangible, quantifiable outcomes for your luxury brand.
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What makes your approach to account-based marketing unique?
We acknowledge that every luxury brand is distinctive, necessitating a bespoke Account Based Marketing (ABM) approach. Our team harmonizes an in-depth comprehension of the luxury sector with cutting-edge technology and sophisticated analytics to devise an ABM plan that resonates with your brand’s aspirations. We eschew the notion of a universal solution; rather, we craft strategies that guarantee maximum interaction with your high-value accounts.
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How does an account based marketing agency like yours measure success?
In the realm of luxury, we understand that discerning clientele demand a data-informed approach. Your triumph is our triumph. We concentrate on crucial indicators such as client engagement, penetration within your target clientele, and most importantly, the revenue derived from these high-value accounts. We employ sophisticated analytics to monitor these indicators, offering you lucid, actionable intelligence. Our ambition is to fuel substantial growth for your luxury brand, and we’re dedicated to substantiating this with tangible evidence.
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I have a limited budget. Can I still benefit from account-based marketing?
Indeed! Although Account Based Marketing (ABM) might appear as a substantial commitment, especially in the luxury industry, it’s crucial to bear in mind that the focus is on exclusivity, not expansiveness. By channeling your resources towards a curated selection of premium accounts, the likelihood of experiencing a more significant return on your investment increases. We’re here to collaborate with you in crafting an economical ABM approach that optimizes your budget and yields tangible outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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