“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Amplify Your Marketing Impact with a Unique ABM Approach
Are you finding it challenging to establish meaningful connections with your key software users? Are your broad-based marketing strategies not yielding the expected returns in the SaaS landscape?
Generic marketing campaigns may no longer be effective in the competitive SaaS market. You crave for personalization, targeted strategies, and a focus that zeroes in on the high-value accounts that truly impact your software business. What you need is an Account Based Marketing (ABM) strategy, tailored for the SaaS industry.
ABM can deliver higher ROI than any other marketing approach when implemented effectively in the SaaS sector. And guess what, Single Grain has mastered this art. We take a user-centric approach, focusing on accounts with the most potential, streamlining marketing efforts, increasing relevance, and driving results that matter in the world of software services.
Single Grain: Expert Solutions for Account-Based Marketing
At Single Grain, we excel in crafting bespoke ABM strategies that align perfectly with your SaaS business model. Our experienced team meticulously examines your key accounts and refines your marketing approach to suit, ensuring your messaging reaches the right stakeholders at the right moment – leading to enhanced user acquisition and revenue growth.
We harness the power of big data, analytics, and compelling content to engage, interact, and elicit proactive responses from your target accounts. Our strategic insights will empower you to prioritize prospects, streamline marketing efforts, and effectively close deals faster in the competitive SaaS landscape.
Align your marketing with your sales, creating a cohesive force that drives results. Together, we can bolster your standing in the SaaS market and maximize your growth potential.
Services our ABM team provides for SaaS businesses include:
- Target Account Selection
- Personalized Content Creation
- Data Analysis and Account Monitoring
- Marketing and Sales Alignment
- Campaign Assessment and Optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing full-funnel and impression-based strategies for long-term growth. They explore the move from conversion-based ads to those also focusing on awareness, challenges of attribution, the importance of analyzing beyond 90-day cycles, and the roles of data, analytics, and competent agencies in navigating modern marketing complexities. The dialogue offers insights into adapting to paid advertising changes for sustainable growth.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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Why should I consider an account-based marketing approach for my business?
When it comes to securing premium clientele in the SaaS sector, account-based marketing (ABM) can be a game-changer. By zeroing in on a select group of high-potential accounts, ABM allows for a tailored and streamlined strategy. This targeted approach often translates into a superior return on investment (ROI) compared to broader marketing methods. Our seasoned professionals are adept at harnessing the power of ABM to deliver tangible, quantifiable outcomes for your enterprise.
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What makes your approach to account-based marketing unique?
We recognize that every SaaS enterprise has its distinct characteristics, necessitating a bespoke Account Based Marketing (ABM) approach. Our squad leverages profound knowledge of your sector, coupled with cutting-edge tech and data analysis, to craft an ABM blueprint that dovetails with your business objectives. We eschew the cookie-cutter mentality, preferring instead to design strategies that maximize engagement with your priority accounts.
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How does an account based marketing agency like yours measure success?
As a SaaS-focused agency, we champion results anchored in data. Your triumph is our triumph. We concentrate on vital indicators such as user engagement, penetration within your target user base, and, ultimately, the revenue derived from these users. By employing sophisticated analytics, we monitor these indicators, equipping you with lucid, implementable insights. Our mission is to catalyze substantial growth for your software solution, and we’re unwavering in our commitment to substantiate this with solid data.
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I have a limited budget. Can I still benefit from account-based marketing?
Indeed! It’s crucial to understand that in the realm of Software as a Service (SaaS), Account Based Marketing (ABM) is not about casting a wide net, but rather about precision targeting. By channeling your efforts towards a curated list of high-potential accounts, the likelihood of achieving a superior return on your investment increases. Our role as your account based marketing agency is to collaborate with you in crafting a budget-friendly ABM approach that optimizes your resources and yields tangible outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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