“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you finding it challenging to establish meaningful connections with your key accounts in the competitive California market? Do broad-based marketing strategies seem to fall short of delivering the returns you anticipated?
In the bustling business landscape of the Golden State, generic marketing campaigns may not be enough. You’re seeking a more personalized touch, targeted strategies, and a focus on the high-value accounts that are crucial to your business. What you need is a strategy rooted in Account Based Marketing (ABM).
When implemented effectively, ABM can yield a higher ROI than any other marketing approach. And here’s the good news: Single Grain has mastered this art. We adopt a customer-centric approach, zeroing in on accounts with the most potential. This way, we streamline marketing efforts, enhance relevance, and drive results that truly matter in the context of your California-based business.
At Single Grain, we’re not just an account based marketing agency, we’re your California-based partner in crafting ABM strategies that deliver results. Our experienced team dives deep into your key accounts, tailoring your marketing approach to ensure your messaging hits home with the right people at the right time. The result? Increased conversions and returns, right here in the Golden State.
We harness the power of big data, analytics, and compelling content to engage and elicit proactive responses from your target accounts. Our strategic insights, honed in the competitive Californian market, empower you to prioritize prospects, streamline marketing efforts, and close deals more efficiently.
Let’s align your marketing and sales efforts, creating a unified front that drives results. Together, we can bolster your market position and unlock your growth potential in California and beyond.
Our California-based ABM team provides services including:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and the importance of impression-based channels for long-term growth. They explore the transition of ads to include consideration and awareness phases, the challenges of attribution, the necessity for full-funnel marketing amid unreliable data, and the role of data analytics. The experts highlight the need for patience in top-of-funnel campaigns and the limits of platforms like Facebook and Google in measuring ad returns. The discussion offers insights into adapting to the evolving landscape of paid advertising.
If you’re targeting premium accounts in your business strategy, account-based marketing (ABM) can be a game-changer. By honing in on a select group of target accounts, ABM allows you to concentrate your resources for a more tailored and streamlined approach. This level of specificity often translates to a higher return on investment compared to broader marketing tactics. Our seasoned team, right here in California, is well-versed in harnessing the power of ABM to deliver tangible, quantifiable outcomes for your enterprise.
Recognizing the distinctiveness of each enterprise, especially in the dynamic business landscape of California, we firmly believe in crafting bespoke ABM strategies. Our squad of experts fuses a profound comprehension of your sector with cutting-edge technology and analytics to devise an ABM strategy that harmonizes with your business objectives. We shun the notion of a universal solution, preferring instead to design strategies that guarantee maximum engagement with your target accounts in this Golden State.
As a firm believer in the power of data, we understand that your triumph is our victory. Our California-based agency zeroes in on pivotal indicators such as account engagement, penetration of target accounts, and, most importantly, the revenue derived from these accounts. Utilizing sophisticated analytics, we monitor these parameters, equipping you with lucid, implementable insights. Our mission is to catalyze substantial growth for your enterprise, and we stand by our commitment to validate this with concrete data.
Definitely! It’s crucial to understand that account-based marketing (ABM) is not about the volume, but the value. Concentrating your efforts on a curated list of high-potential accounts in California can lead to a more substantial return on investment. We’re here to collaborate with you, crafting an ABM strategy that’s not only economical but also optimizes your budget and yields tangible outcomes.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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