+17%
conversion rate
We Have Driven Impact At
Amplify Your Marketing Impact with a Unique ABM Approach
Do you struggle to create meaningful engagements with key accounts? Are broad-based marketing strategies failing to deliver anticipated returns?
Generic marketing campaigns may no longer cut it in the crowded landscape. You yearn for personalization, desire targeted strategies, and a focus that isolates the high-value accounts that truly matter to your business. What you need is an Account Based Marketing (ABM) strategy.
ABM can provide higher ROI than any other marketing approach when utilized effectively. And guess what, Single Grain has mastered this art. We take a customer-centric approach, focusing on accounts with the most potential, streamlining marketing efforts, increasing relevance, and driving results that matter.
Single Grain: Expert Solutions for Account-Based Marketing
Single Grain specializes in creating result-oriented ABM strategies tailor-made for your business. Our seasoned team scrutinizes your key accounts and customizes your marketing approach accordingly, which means your messaging targets the right people at the right time – resulting in increased conversions and returns.
We leverage big data, analytics, and creative content to captivate, interact and get proactive responses from your target accounts. Our strategic insights will allow you to prioritize prospects, streamline marketing efforts, and effectively close deals quicker.
Bring your marketing in line with your sales, creating a unified front that drives results. Together, we can strengthen your position in the market and maximize your growth potential.
Services our ABM team provides include:
- Target Account Selection
- Personalized Content Creation
- Data Analysis and Account Monitoring
- Marketing and Sales Alignment
- Campaign Assessment and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and the need for impression-based channels for growth. They explore the transition to ads that include awareness phases and the challenges of attribution, stressing full-funnel marketing in a limited attribution environment. The talk covers longer sales cycles, the questionable value of business coaches, and platform limitations on ad spend metrics. They highlight the importance of data, advocating for patience in top-of-funnel campaigns and the role of agencies in navigating marketing complexities, offering insights for adapting to paid advertising changes for sustainable growth.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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Why should I consider an account-based marketing approach for my business?
Account-based marketing (ABM) can be particularly effective if you are aiming for high-value accounts. With ABM, you can focus your resources on engaging a specific set of target accounts, allowing for a more personalized and efficient approach. This means your marketing efforts are more targeted, which often results in higher ROI compared to other marketing strategies. Our experienced team can leverage ABM to drive clear, measurable results for your business.
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What makes your approach to account-based marketing unique?
We understand that each business is unique, and thus requires a tailored ABM strategy. Our team combines a deep understanding of your industry with advanced technology and analytics to create a customized ABM strategy that aligns with your business goals. We don’t believe in a one-size-fits-all approach; instead, we create strategies that ensure the highest level of engagement with your target accounts.
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How does an account based marketing agency like yours measure success?
We believe in data-driven results. Our success is measured by your success. We focus on key metrics such as account engagement, reach within target accounts, and ultimately, revenue generated from these accounts. We use advanced analytics to track these metrics, providing you with clear, actionable insights. Our goal is to drive significant growth for your business, and we’re committed to proving it with hard data.
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I have a limited budget. Can I still benefit from account-based marketing?
Absolutely! While ABM can seem like a big investment, it’s important to remember that it’s about quality, not quantity. By focusing your resources on a select group of high-value accounts, you’re likely to see a higher return on your investment. We can work with you to develop a cost-effective ABM strategy that maximizes your budget and delivers results.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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