+10%
ROAS
We Have Driven Impact At
Boost Your Conversion Rates with a Streamlined Sales Funnel
Are you noticing a high number of potential students showing interest in your online courses but struggling to guide them through to enrollment? This can lead to a significant decrease in potential student registrations, impacting your institution’s growth.
An inefficient online enrollment funnel can be the weak link in your online education platform, leaving a trail of lost student leads and missed opportunities. It’s disheartening to see potential students slipping away, only to be scooped up by other institutions, isn’t it? That’s where a meticulously designed online enrollment funnel comes into play.
By applying strategic improvements to your enrollment funnel, you can effectively turn those student leads into successful enrollments. And who better equipped to provide this solution than Single Grain?
Here at Single Grain, our team of experienced online education marketers use their deep understanding of student behavior and enrollment optimization to streamline your online enrollment funnel. We aim to reduce drop-offs and make the most out of every potential student, enhancing your institution’s growth and reputation.
Optimize Your Sales Funnel with Single Grain
At Single Grain, we take a meticulous, data-driven approach to diagnosing the issues in your online education sales funnel. Using advanced analytics and conversion rate optimization techniques, we identify the areas that are causing your students to disengage.
We then develop tailored strategies to address these problem areas. Our experienced team continually tests and refines these strategies to ensure that they’re driving the expected results, ultimately helping you to convert more prospective students into enrolled learners.
Finally, through continual optimization of your online education sales funnel, we reduce the friction that students face in their journey towards enrollment, thereby ensuring a smooth learning experience while maximizing your returns.
Our services for online sales funnel consulting in the online education sector include:
- Sales funnel analysis
- Conversion rate optimization
- Landing page design and optimization
- Student journey mapping
- A/B testing and analytics
- Email marketing strategy
- Business process improvement
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss AI's impact on sales, emphasizing the need for a consultative approach amidst AI advancements like Air AI. They explore ChatGPT's role in recommending companies/products and highlight experiments by Netflix and Amazon on AI's effects on branding. Their discussion, based on their experiences and recognitions (e.g., Patel as a top marketer by Forbes), provides marketing insights aimed at improving business strategies.
Learn More About The Work We’ve Done
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
300% Increase in BOFU ROAS after switching to programmatic
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
454% Growth in Google Ads Revenue After Account Restructure.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
How to Build and Optimize a High-Converting Marketing Funnel
Updated March 2024. The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from…
Full Article
Selling Online Courses: Is It Worth It in 2024?
Are selling online courses the golden ticket to building a lucrative business? It’s easy to see the allure, given the plethora of courses filling our social media feeds promising to…
Full Article
PPC Funnel: Tactics for Every Stage of the Journey
When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the…
Full Article
