+10%
ROAS
We Have Driven Impact At
Boost Your Conversion Rates with a Streamlined Sales Funnel
Are you noticing a high number of potential students showing interest in your educational institution but struggling to guide them through to enrollment? This can lead to a significant decrease in potential student intake and, consequently, funding.
An inefficient enrollment funnel can be the weak link in your educational institution’s online presence, leaving a trail of lost prospects and missed opportunities. It’s disheartening to see potential students slipping through the cracks, only to be scooped up by competing institutions, isn’t it? That’s where a meticulously tailored enrollment funnel comes into play.
By applying strategic improvements to your enrollment funnel, you can effectively turn those prospects into enrolled students. And who better equipped to provide this solution than Single Grain?
Here at Single Grain, our team of experienced marketers use their deep knowledge of student behavior and conversion optimization to streamline your online enrollment funnel, reducing leakages and making the most out of every prospective student.
Optimize Your Sales Funnel with Single Grain
At Single Grain, we apply a meticulous, data-informed approach to diagnosing the issues in your student enrollment funnel. Utilizing advanced analytics and conversion rate optimization techniques, we pinpoint the stages that are causing potential students to lose interest.
We then craft tailored strategies to address these problem areas. Our seasoned team persistently tests and refines these strategies to ensure that they’re driving the anticipated results, ultimately assisting you to convert more prospective students into enrolled learners.
Lastly, through continual optimization of your enrollment funnel, we minimize the obstacles that prospects encounter in their journey towards enrollment, thereby ensuring a seamless student experience while maximizing your institution’s growth.
Our services for online sales funnel consulting in the education sector include:
- Enrollment funnel analysis
- Conversion rate optimization
- Landing page design and optimization
- Student journey mapping
- A/B testing and analytics
- Email marketing strategy
- Academic process improvement
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss how AI, like Air AI and Bland AI, is changing sales roles, emphasizing a consultative approach. They explore AI's role in improving sales efficiency through tools like ChatGPT and the impact of OpenAI's GPT store. The talk also touches on marketing significance, drawing on their expertise and achievements. This is part of a series offering marketing advice from experienced entrepreneurs.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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