+10%
ROAS
We Have Driven Impact At
Boost Your Conversion Rates with a Streamlined Sales Funnel
Are you noticing a high volume of potential users exploring your software but finding it challenging to guide them towards a subscription? This can lead to a significant dip in potential revenue for your SaaS business.
An ineffective online sales funnel can be the Achilles’ heel of your SaaS platform, resulting in lost leads and missed opportunities. It’s disheartening to see potential users slip away, only to be scooped up by competitors, isn’t it? That’s where a meticulously designed SaaS sales funnel comes into play.
By implementing strategic enhancements to your online sales funnel, you can effectively transform those leads into subscribers. And who better equipped to provide this solution than Single Grain?
Here at Single Grain, our team of seasoned marketers leverage their profound understanding of user behavior and conversion optimization to refine your SaaS sales funnel, minimizing drop-offs and maximizing every potential user interaction.
Optimize Your Sales Funnel with Single Grain
At Single Grain, we take a meticulous, data-driven approach to diagnosing the issues in your SaaS sales funnel. Utilizing advanced analytics and conversion rate optimization techniques, we pinpoint the stages where your users are disengaging.
We then craft tailored strategies to address these problem areas. Our seasoned team continually tests and refines these strategies to ensure they’re driving the expected results, ultimately helping you to convert more trial users into loyal subscribers.
Finally, through continual optimization of your SaaS sales funnel, we minimize the hurdles that prospects encounter in their journey towards subscription, thereby ensuring a seamless user experience while maximizing your returns.
Our services for online sales funnel consulting in the SaaS industry include:
- SaaS sales funnel analysis
- Conversion rate optimization
- Landing page design and optimization
- User journey mapping
- A/B testing and analytics
- Email marketing strategy
- Business process improvement
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss AI's impact on sales, emphasizing the need for a consultative approach. They explore AI tools like Air AI, Bland AI, and ChatGPT's role in sales efficiency and recommendation. The conversation also covers OpenAI's GPT store, AI experiments by companies like Netflix and Amazon, and the importance of marketing. Their expertise and insights aim to provide actionable marketing advice for entrepreneurs.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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