+10%
ROAS
We Have Driven Impact At
Boost Your Conversion Rates with a Streamlined Sales Funnel
Do you see plenty of prospects entering into your funnel but struggle to lead them through to conversion? This can result in a significant decrease in potential revenue.
An inefficient sales funnel can be the weak link in your online business, leaving a trail of lost leads and missed opportunities. It’s alarming to see potential leads falling through the cracks, only to be snatched by the competition, isn’t it? That’s where a precisely-tailored sales funnel comes into play.
By applying strategic improvements to your sales funnel, you can turn those leads into conversions effectively. And who better equipped to provide this solution than Single Grain?
Here at Single Grain, our team of experienced marketers use their deep knowledge of consumer behavior and conversion optimization to streamline your online sales funnel, reducing leakages and making the most out of every lead.
Optimize Your Sales Funnel with Single Grain
At Single Grain, we take a detailed, data-driven approach to diagnosing the issues in your sales funnel. Using advanced analytics and conversion rate optimization techniques, we identify the areas that are causing your customers to drop off.
We then develop tailored strategies to address these problem areas. Our experienced team continually tests and refines these strategies to ensure that they’re driving the expected results, ultimately helping you to convert more leads into paying customers.
Finally, through continual optimization of your sales funnel, we reduce the friction that prospects face in their journey towards conversion, thereby ensuring a smooth customer experience while maximizing your returns.
Our services for online sales funnel consulting include:
- Sales funnel analysis
- Conversion rate optimization
- Landing page design and optimization
- Customer journey mapping
- A/B testing and analytics
- Email marketing strategy
- Business process improvement
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss AI's impact on sales, highlighting tools like Air AI and Bland AI. They explore how AI improves sales efficiency and necessitates a consultative approach. ChatGPT's role in recommending companies and the influence of AI on branding are examined. They emphasize the need for marketing savvy in the digital age, leveraging their expertise and achievements. This conversation is part of a series offering marketing advice from experienced entrepreneurs.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your agency different from other online sales funnel consulting agencies?
We pride ourselves on our deep understanding of the sales funnel concept. Our team of experts has helped diverse businesses, from global powerhouses to emerging startups, achieve measurable results. Each strategy is crafted uniquely, harnessing industry best practices, innovative techniques, and data-driven insights. Being immersed in the digital landscape allows us to stay ahead of evolving sales funnel strategies and tools.
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How does online sales funnel consulting vary from general business consulting?
While general business consulting covers a broad range of business aspects, online sales funnel consulting focuses on optimizing your company’s digital sales process. The objective here is to convert your website visitors into leads and eventually customers. We analyze every stage of your online sales funnel – awareness, interest, decision, and action – and optimize each for higher conversion rates.
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Which digital platforms work best for online sales funnel optimization?
The ideal platform depends on your product or service and target audience. We carefully select digital platforms that align with your potential customers’ online behavior, using historical data and ongoing insights for maximum ROI and growth. Our choices range from SEO and content marketing to email marketing, social media, and more.
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What’s an estimated budget for online sales funnel consulting?
The best budget is customized to your company’s size, goals, and financial capacity. We create tailored proposals, suggesting budget allocations for effective customer acquisition through digital platforms. Whether you’re a small business or a large enterprise, we ensure every cent spent contributes to your sales growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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