+17%
conversion rate
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to make your luxury brand shine in a saturated market? Are your marketing efforts not yielding the opulent results you envisioned?
Your unfortunate reality is not uncommon. Many luxury businesses experience challenges in crafting marketing strategies that not only attract but also retain discerning customers. This problem can stem from various factors such as poor segmentation, ineffective messaging, or an incoherent marketing strategy. The resulting impact? Missed opportunities, wasted resources, and a brand that fails to sparkle.
But there’s good news. All these issues can be overcome. And that’s where a top-tier marketing agency, experienced in the luxury sector, comes into play.
At Single Grain, we specialize in transforming marketing squabbles into success stories. Drawing upon our wealth of experience and industry expertise in the luxury market, there’s no puzzle we can’t solve, no challenge we can’t surmount. Let us help your luxury brand reach its full potential, shining brightly in the marketplace.
Single Grain: Mastery in Marketing
We understand that your luxury brand is a unique entity, a blend of tradition and innovation. That’s why we at Single Grain, a marketing agency, craft bespoke strategies that cater to your distinctive needs and the high-end market’s demands. Our team of luxury marketing analysts will immerse themselves in your brand, understanding your aspirations, analyzing your luxury market, and positioning you for optimal success.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results that resonate with your discerning clientele. We blend innovative ideas with data-driven insights to create effective marketing strategies that accelerate your luxury brand’s growth. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns.
We know the luxury market, and we navigate it with finesse. Dominate your sector with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and luxury market research
- Brand and content strategy for luxury goods
- Digital campaign creation and management
- Social media marketing for high-end products
- Search Engine Optimization (SEO) for luxury brands
- Conversion Rate Optimization (CRO) for premium services
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agencies' growth, revenue milestones, referrals, acquisitions, and influencers' earnings across platforms like YouTube and Twitch. They compare marketing strategies at $1M, $10M, and $100M revenue levels, exploring MrBeast's popularity and influencers' priories, offering insights for marketing professionals.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency specializing in the luxury sector, we pride ourselves on our unique blend of traditional elegance and digital innovation. Our team has a wealth of experience working with a variety of clients, from emerging luxury brands to established high-end corporations. We understand that in the world of luxury, a ‘one-size-fits-all’ strategy simply doesn’t cut it. Instead, we leverage our extensive knowledge and the latest advancements in marketing to design bespoke strategies that align with your brand’s ethos and resonate with your discerning audience. Our strategic location at the epicenter of the digital marketing revolution ensures that we are always at the forefront of trends, enabling us to craft sophisticated campaigns that deliver measurable results.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Conventional promotional tactics often cast a wide net, striving to boost brand recognition or cultivate potential customers. However, our digital marketing approach, specifically tailored for the luxury industry, is decidedly more precise. We harness the power of data-driven insights to zero in on distinct high-end demographics, resulting in a superior conversion rate. The objective of our bespoke digital marketing strategy is to establish a direct correlation between your investment and measurable outcomes, be it amplified traffic, high-quality lead generation, or premium sales.
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What are the most effective marketing channels your agency uses?
Selecting the appropriate promotional avenues is primarily influenced by your luxury product, desired clientele, and corporate objectives. Our team excels in pinpointing the platforms where your prospective high-end consumers are most engaged and receptive. This could span from luxury-focused social media campaigns to SEO, premium content marketing, exclusive email marketing, or even collaborations with influential personalities. The tactics we craft are bespoke to each client, rooted in meticulous research and a wealth of experience in the luxury industry.
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How much should I budget for a marketing campaign with your agency?
Allocating funds for a high-end promotional strategy can greatly differ, influenced by elements such as the scale of your luxury brand, your promotional aspirations, and your accessible resources. We don’t advocate for a one-size-fits-all method when it comes to financial planning. Rather, we collaborate intimately with you to comprehend your ambitions and limitations, and then we craft a bespoke proposal that will optimize your expenditure and yield discernible outcomes. For an in-depth, tailored consultation within the luxury industry, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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