+400%
engagement
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to make your brand stand out in the crowded consumer goods market? Are your marketing efforts not yielding the desired results?
Your current predicament is not unique. Many consumer goods companies grapple with the challenge of crafting effective marketing strategies that not only attract but also retain customers. This issue can arise from a myriad of factors such as poor market segmentation, ineffective brand messaging, or a disjointed marketing strategy. The fallout? Lost sales opportunities, squandered budget, and a stagnant brand growth.
But there’s a silver lining. All these hurdles can be surmounted. And that’s where a top-tier marketing agency, adept at consumer goods marketing, steps in.
At Single Grain, we excel in turning marketing hurdles into triumphs. Leveraging our extensive experience and deep understanding of the consumer goods industry, there’s no marketing conundrum we can’t unravel, no challenge we can’t overcome. Let us help your brand reach the pinnacle of its potential.
Single Grain: Mastery in Marketing
We understand that your consumer-focused business is unique, with its own set of challenges and opportunities. That’s why we at Single Grain, a leading marketing agency, take a tailored approach to each project, developing bespoke strategies that meet your unique needs and the demands of the consumer industry. Our team of marketing analysts will delve deep into your business, understanding your aspirations, analyzing your consumer market, and positioning you for optimal success.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results in the consumer sector. We combine innovative ideas with data-driven insights to create effective marketing strategies that accelerate business growth. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns.
We know the consumer market, and we play it well. Dominate your sector with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and consumer market research
- Brand and content strategy
- Digital campaign creation and management
- Social media marketing
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and the role of referrals and acquisitions. They examine influencers' financial motivations, disparities in platform earnings like YouTube and Twitch, and marketing strategies at various revenue stages ($1M, $10M, $100M). Insights on popular content creators and influencer priorities are shared, offering a deep dive into marketing industry dynamics.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency with a unique perspective, we bring a wealth of knowledge in both conventional and digital marketing methods, having partnered with a broad spectrum of clients, from budding consumer businesses to well-established corporations. We reject the notion of a ‘universal solution’, instead, we leverage our vast experience and the most recent advancements in marketing technology to develop bespoke strategies that align with your brand and connect with your consumer audience. Our strategic location at the epicenter of the digital marketing world guarantees our continual awareness of emerging trends, enabling us to design innovative campaigns that yield tangible results.
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How does digital marketing provided by your agency differ from traditional marketing methods?
In the consumer industry, traditional marketing approaches often cast a wide net, striving to enhance brand awareness or stimulate potential customer interest. However, our digital marketing techniques are meticulously tailored. We leverage data-driven insights to pinpoint precise consumer groups, resulting in a superior conversion rate. The objective of our digital marketing approach is to establish a tangible connection between your investment and measurable outcomes, be it amplified consumer traffic, potential customer engagement, or sales.
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What are the most effective marketing channels your agency uses?
The selection of promotional avenues is primarily influenced by your merchandise, intended consumers, and commercial objectives, particularly within the consumer goods sector. Our squad excels at pinpointing the platforms where your prospective patrons are most engaged and reactive. This could span from social media promotion to search engine optimization, content promotion, electronic mail marketing, or even collaborations with influencers. The tactics we craft are tailored to each client, grounded in exhaustive investigation and numerous years of sector-specific expertise.
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How much should I budget for a marketing campaign with your agency?
Investing in a consumer-focused marketing initiative can entail a broad range of costs, influenced by elements like your business scale, your promotional aspirations, and your accessible resources. We’re not proponents of a one-size-fits-all budgeting strategy. Rather, we partner with you to comprehend your ambitions and limitations, subsequently crafting a plan that optimizes your expenditure and yields measurable outcomes. For an in-depth, tailored consultation, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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