+193%
sign-ups
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to gain traction in the volatile crypto market? Are your marketing efforts not yielding the expected returns?
Your unfortunate reality is not uncommon. Many crypto businesses experience challenges in delivering effective marketing strategies that attract and retain investors. This problem can stem from various factors such as poor segmentation, ineffective messaging, or an incoherent marketing strategy in the complex world of blockchain and cryptocurrencies. The resulting impact? Missed opportunities, wasted resources and a stagnant growth.
But there’s good news. All these issues can be overcome. And that’s where a top-tier marketing agency with a focus on crypto comes into play.
At Single Grain, we specialize in transforming marketing squabbles into success stories in the crypto space. Drawing upon our wealth of experience and industry expertise, there’s no puzzle we can’t solve, no challenge we can’t surmount. Let us help your crypto business reach its full potential.
Single Grain: Mastery in Marketing
We understand that your crypto venture is unique, operating in a dynamic and rapidly evolving industry. That’s why we at Single Grain take a tailored approach to each project, developing bespoke strategies that meet your specific needs and the demands of the crypto market. Our team of marketing analysts will delve deep into your business, understanding your aspirations, analyzing your market, and positioning you for optimal success in the crypto sphere.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results in the crypto industry. We combine innovative ideas with data-driven insights to create effective marketing strategies that accelerate business growth. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns in the crypto market.
We know the crypto game, and we play it well. Dominate your market sector with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and crypto market research
- Brand and content strategy for crypto audience
- Digital campaign creation and management
- Social media marketing in crypto communities
- Search Engine Optimization (SEO) for crypto-related content
- Conversion Rate Optimization (CRO) for crypto platforms
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, focusing on revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations, earnings disparities on platforms like YouTube and Twitch, and marketing strategy variances at different revenue scales ($1M, $10M, $100M). Insights on why creators like MrBeast succeed and influencers' priorities are shared, providing a deep dive into marketing industry dynamics.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency with a unique advantage, our team is well-versed in both conventional and digital marketing tactics, having collaborated with a variety of clients from emerging crypto startups to well-established corporations. We reject the notion of a ‘one-size-fits-all’ methodology. Instead, we leverage our comprehensive experience and the most recent advancements in marketing technology to devise strategies that align seamlessly with your brand and target audience. Our strategic location at the epicenter of the digital marketing ecosystem guarantees that we stay abreast of the latest trends, enabling us to design pioneering campaigns that deliver tangible results.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Traditional marketing approaches often cast a wide net, striving to enhance brand recognition or stimulate lead acquisition. However, our digital strategies in the realm of crypto marketing are precision-targeted. We leverage data-driven intelligence to zero in on specific demographics, yielding a superior conversion rate. The objective of our digital marketing blueprint is to establish a tangible connection between your investment and measurable outcomes, be it amplified traffic, lead cultivation, or crypto transactions.
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What are the most effective marketing channels your agency uses?
Deciding on the most effective promotional avenues is primarily influenced by your cryptocurrency product, intended users, and business objectives. Our team excels at pinpointing the platforms where your potential crypto enthusiasts are most engaged and receptive. This could span from social media promotion to SEO, content creation, email campaigns, or even collaborations with influential figures in the crypto space. The tactics we formulate are tailored to each client, grounded in comprehensive research and years of experience in the crypto industry.
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How much should I budget for a marketing campaign with your agency?
The allocation of resources for a crypto marketing initiative can fluctuate significantly, influenced by elements like your enterprise’s scale, your promotional aspirations, and your accessible assets. We reject the notion of a one-size-fits-all strategy when it comes to resource planning. Rather, we engage in a collaborative process with you to comprehend your ambitions and limitations. Subsequently, we craft a plan that optimizes your investment and yields measurable outcomes. For an in-depth, tailored consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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