+10%
ROAS
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to attract students to your online courses? Are your promotional efforts not yielding the enrollment numbers you anticipated?
Your current predicament is not unique. Many online education providers grapple with the challenge of crafting effective marketing strategies that not only attract but also retain learners. This issue can arise from various factors such as inadequate targeting, ineffective course descriptions, or a disjointed marketing strategy. The resulting impact? Missed enrollment opportunities, squandered resources, and a stagnant growth.
But there’s a silver lining. All these issues can be surmounted. And that’s where a top-tier marketing agency specializing in online education comes into play.
At Single Grain, we specialize in transforming marketing hurdles into triumphant narratives. Leveraging our extensive experience and deep understanding of the online education landscape, there’s no problem we can’t solve, no challenge we can’t overcome. Let us help your online education platform reach its full potential.
Single Grain: Mastery in Marketing
We understand that your online education platform is unique, with its own set of challenges and opportunities. That’s why we at Single Grain take a tailored approach to each project, developing bespoke strategies that meet your specific needs and the demands of the ever-evolving e-learning industry. Our team of marketing analysts will delve deep into your business, understanding your aspirations, analyzing your market, and positioning you for optimal success in the digital education landscape.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results. We combine innovative ideas with data-driven insights to create effective marketing strategies that accelerate the growth of your online education platform. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns in student enrollments and course completions.
We know the game, and we play it well. Dominate the online education sector with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and market research specific to online education
- Brand and content strategy for e-learning platforms
- Digital campaign creation and management for course promotions
- Social media marketing to engage potential students
- Search Engine Optimization (SEO) for higher visibility
- Conversion Rate Optimization (CRO) to increase student sign-ups
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, focusing on revenue milestones, referrals, and acquisitions. They explore influencer motivations, earnings disparities across platforms like YouTube and Twitch, and compare marketing strategies at different revenue levels ($1M, $10M, $100M). Insights on content creators' popularity and influencers' priorities are shared, offering a deep dive into the marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a dynamic force in the online education sector, we are more than just a marketing agency. Our team is well-versed in both traditional and digital marketing tactics, having collaborated with a broad spectrum of clients, from budding e-learning platforms to established educational institutions. We reject the notion of a ‘universal solution’, instead, we leverage our vast experience and the most recent advancements in marketing to devise strategies that echo your educational ethos and resonate with your learners. Being situated at the epicenter of the digital marketing revolution ensures we are perpetually in tune with emerging trends, enabling us to design forward-thinking campaigns that yield tangible outcomes.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Traditional educational outreach methods often cast a wide net, striving to boost institution visibility or attract prospective students. However, our approach to digital marketing in the online education sector is precision-targeted. We leverage data-driven insights to engage specific learner demographics, resulting in a higher enrolment rate. The goal of our digital marketing strategy is to establish a tangible connection between your investment and measurable outcomes, be it increased website visits, student inquiries, or course enrolments.
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What are the most effective marketing channels your agency uses?
The selection of promotional avenues is primarily influenced by your educational offerings, intended learners, and institutional objectives. Our team excels at pinpointing the digital spaces where your prospective students are most engaged and receptive. This could span from social media promotion to SEO, content creation, email outreach, or even collaborations with online influencers. The tactics we formulate are tailored to each online education provider, grounded in comprehensive research and years of sector-specific expertise.
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How much should I budget for a marketing campaign with your agency?
The financial plan for an online education marketing initiative can fluctuate significantly, influenced by elements like the scale of your institution, your promotional goals, and your accessible resources. We don’t advocate for a one-size-fits-all strategy when it comes to financial planning. Rather, we collaborate intimately with you to comprehend your aspirations and limitations, subsequently crafting a plan that optimizes your expenditure and yields measurable outcomes. For an in-depth, bespoke consultation, we warmly invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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