+17%
conversion rate
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to gain traction in the e-commerce landscape? Are your marketing efforts not yielding the desired conversions?
Your unfortunate reality is not uncommon. Many online retailers experience challenges in delivering effective marketing strategies that attract and retain customers. This problem can stem from various factors such as poor segmentation, ineffective product messaging, or an incoherent digital marketing strategy. The resulting impact? Missed sales opportunities, wasted ad spend and a stagnant online store.
But there’s good news. All these issues can be overcome. And that’s where a top-tier e-commerce marketing agency comes into play.
At Single Grain, we specialize in transforming e-commerce marketing hurdles into success stories. Drawing upon our wealth of experience and industry expertise, there’s no puzzle we can’t solve, no challenge we can’t surmount. Let us help your online store reach its full potential.
Single Grain: Mastery in Marketing
We understand that your e-commerce venture is unique, with its own set of challenges and opportunities. That’s why we at Single Grain, tailor our approach to align with your specific needs and the dynamic demands of the online retail industry. Our team of marketing analysts will immerse themselves in your business, understanding your aspirations, analyzing your e-commerce landscape, and positioning you for optimal success.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results in the e-commerce sphere. We blend innovative ideas with data-driven insights to craft effective marketing strategies that accelerate your online business growth. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns in the digital marketplace.
We know the e-commerce game, and we play it well. Dominate your online market sector with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and market research tailored for e-commerce
- Brand and content strategy for online retail
- Digital campaign creation and management
- Social media marketing for e-commerce
- Search Engine Optimization (SEO) for online visibility
- Conversion Rate Optimization (CRO) for improved online sales
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu analyze advertising agency growth, revenue milestones, referrals, acquisitions, and influencer earnings across platforms like YouTube and Twitch. They discuss marketing strategies for companies at $1M, $10M, $100M revenue levels, and why influencers like MrBeast succeed, providing insights into the marketing industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a seasoned agency specializing in e-commerce marketing, we bring a unique blend of expertise to the table. Our team is proficient in both conventional and digital marketing methodologies, having collaborated with a broad spectrum of clients from emerging e-commerce platforms to well-established online retailers. We reject the notion of a ‘universal solution’, instead, we leverage our vast experience and the most recent advancements in marketing technology to design strategies that align seamlessly with your brand and target market. Our strategic location at the epicenter of the digital marketing arena ensures we stay abreast of evolving trends, enabling us to develop pioneering campaigns that deliver measurable outcomes.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Conventional promotional tactics often cast a wide net, striving to boost brand recognition or cultivate potential customers. However, our e-commerce marketing approach is precision-oriented. We leverage data-informed insights to zero in on distinct consumer groups, resulting in superior conversion rates. The objective of our e-commerce marketing blueprint is to establish a tangible connection between your investment and measurable outcomes, be it enhanced site visits, lead procurement, or online sales.
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What are the most effective marketing channels your agency uses?
The selection of promotional avenues is primarily influenced by your merchandise, intended consumers, and e-commerce objectives. Our squad excels at pinpointing the digital spaces where your prospective buyers are most engaged and receptive. This could span from social media promotion to search engine optimization, content advertising, electronic mail promotion, or even collaborations with influencers. The blueprints we craft are tailored to each client, grounded in comprehensive analysis and a wealth of experience in the e-commerce landscape.
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How much should I budget for a marketing campaign with your agency?
The allocation of funds for an e-commerce marketing initiative can fluctuate significantly, influenced by aspects such as your business scale, promotional targets, and accessible assets. We reject the notion of a one-size-fits-all budgeting strategy. Rather, we engage in a collaborative process with you to comprehend your aspirations and limitations, subsequently crafting a plan that optimizes your financial commitment and yields measurable outcomes. For an in-depth, customized consultation, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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