+403%
traffic
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you struggling to make a mark in your industry? Do your marketing initiatives seem to be falling short of your expectations?
Such a predicament is not unique to your business. Many companies, even in the vibrant market of San Francisco, grapple with the complexities of crafting marketing strategies that not only attract but also retain customers. The root of this issue can be traced back to various factors, including inadequate market segmentation, ineffective communication, or a disjointed marketing approach. The fallout? Lost opportunities, squandered resources, and a business that’s stuck in neutral.
However, there’s a silver lining. These hurdles are not insurmountable. This is where the expertise of a premier marketing agency becomes invaluable.
At Single Grain, we pride ourselves on turning marketing dilemmas into triumphs. Leveraging our extensive experience and deep understanding of the industry, we believe there’s no marketing conundrum we can’t decode, no obstacle we can’t overcome. Allow us to guide your business towards realizing its true potential, right here in the heart of San Francisco.
Single Grain: Mastery in Marketing
At Single Grain, we recognize that your San Francisco-based business is unique, with its own set of challenges and opportunities. We believe in a tailored approach, crafting bespoke strategies that align with your specific needs and the demands of your industry. Our team of marketing analysts will immerse themselves in your business, understanding your goals, scrutinizing your market, and positioning you for optimal success in the vibrant Bay Area landscape.
When you choose Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who is deeply committed to delivering results. We blend innovative ideas with data-driven insights, crafting effective marketing strategies that fuel business growth. We thrive on seeing our clients succeed and will work tirelessly to ensure your marketing investments yield substantial returns in the competitive San Francisco market.
We’re well-versed in the rules of the game, and we play to win. Gain a competitive edge in your market sector with Single Grain’s comprehensive marketing services, designed to give you a leg up:
- Business analysis and market research tailored to the San Francisco market
- Brand and content strategy development
- Digital campaign creation and management
- Social media marketing
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, emphasizing revenue milestones, referrals, and acquisitions. They analyze influencers' financial motivations, disparities in earnings on platforms like YouTube and Twitch, and marketing strategies at different revenue levels ($1M, $10M, $100M). The talk also highlights why creators like MrBeast succeed and influencers' key priorities, offering insights into the marketing industry's dynamics.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency rooted in the vibrant city of San Francisco, we pride ourselves on our unique edge. Our team is equipped with an exceptional understanding of both time-honored and modern marketing techniques, gained from our diverse portfolio of clients, ranging from budding startups to well-established corporations. We eschew the notion of a ‘one-size-fits-all’ solution, instead, we leverage our comprehensive experience and the most recent marketing advancements to create bespoke strategies that align with your brand and captivate your audience. Being situated in the epicenter of the digital marketing world enables us to stay consistently ahead of the curve, crafting avant-garde campaigns that yield tangible results.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Traditional marketing approaches often cast a wide net, seeking to elevate brand awareness or cultivate potential leads. However, our approach as a San Francisco-based marketing agency is distinctly different. We employ razor-sharp digital marketing strategies, underpinned by data-driven insights, to zero in on the precise demographics you want to reach. This results in a superior conversion rate. Our ultimate goal is to establish a tangible connection between your investment and measurable outcomes, whether that’s a surge in website traffic, a boost in lead generation, or a rise in sales.
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What are the most effective marketing channels your agency uses?
When it comes to selecting the most effective marketing channels, it’s crucial to consider your product, your intended audience, and your overarching business objectives. Our San Francisco-based team excels in pinpointing the platforms where your prospective clients are most engaged and receptive. This might span from leveraging social media marketing to optimizing SEO, crafting compelling content marketing, implementing strategic email marketing, or even forging influencer collaborations. The approaches we design are distinctively tailored to each client, grounded in meticulous research and a wealth of industry wisdom.
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How much should I budget for a marketing campaign with your agency?
Investing in a marketing campaign can have a broad range of costs, influenced by elements like your business’s scale, your marketing ambitions, and the resources at your disposal. Here in San Francisco, we don’t advocate for a one-size-fits-all budgeting strategy. Rather, we engage in a collaborative process with you to comprehend your aspirations and limitations. From there, we craft a tailored proposal that optimizes your investment and yields measurable outcomes. For an in-depth, customized consultation, don’t hesitate to get in touch with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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