+17%
conversion rate
We Have Driven Impact At
Having Trouble Boosting Your Santa Monica Enterprise?
Struggling to make a splash in the Santa Monica market? Do your marketing initiatives seem to be falling flat?
This scenario is all too familiar for many businesses. It’s a tough hurdle to overcome when your marketing strategies don’t yield the customer engagement you’re aiming for. The root of the issue could be anything from targeting the wrong audience, crafting messages that don’t resonate, or a disjointed overall marketing approach. The consequences? Lost potential, squandered resources, and a business that’s treading water.
However, there’s a silver lining. These obstacles are not insurmountable. That’s precisely where a premier marketing agency steps in.
At Single Grain, we excel at turning marketing challenges into triumphs. Leveraging our extensive experience and deep understanding of the industry, we’re equipped to tackle any problem and overcome any obstacle. Allow us to empower your business to achieve its highest aspirations.
Single Grain: Santa Monica's Premier Marketing Maestros
At Single Grain, we recognize that your Santa Monica business has its own distinct character and challenges. Our approach is highly customized, crafting strategies that align perfectly with your specific goals and the nuances of the local market. Our marketing experts immerse themselves in the details of your business, aiming to understand your vision, conduct thorough market analysis, and position you to achieve unparalleled success.
Choosing Single Grain means more than just selecting a marketing agency; it means partnering with a team that is deeply invested in your growth. We merge cutting-edge ideas with meticulous data analysis to forge powerful marketing strategies that drive your business forward. Our passion is fueled by your success, and we are dedicated to ensuring that your investment in marketing generates substantial and measurable returns.
Master your niche in Santa Monica with Single Grain’s robust suite of marketing services, designed to give you the upper hand:
- In-depth business analysis and local market research
- Strategic brand and content development
- Targeted digital campaign design and execution
- Engaging social media marketing strategies
- Localized Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO) for maximum efficiency
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
For a concise overview of the crucial factors for professionals in the marketing and advertising industry to consider, including the dynamics of customer engagement and the importance of innovative strategies, please refer to the latest insights shared in our compact summary.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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