+403%
traffic
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you struggling to make a significant impact in your market sector? Do your marketing initiatives seem to be falling short of your expectations?
This unfortunate situation is not unique to you. Many businesses, even here in California, grapple with the task of crafting effective marketing strategies that not only attract but also retain customers. This issue can arise from a myriad of factors such as inadequate segmentation, ineffective messaging, or a disjointed marketing strategy. The fallout? Lost opportunities, squandered resources, and a business that’s stuck in neutral.
However, there’s a silver lining. These hurdles can be surmounted. And that’s where a premier marketing agency steps in.
At Single Grain, we pride ourselves on turning marketing dilemmas into triumphs. Leveraging our extensive experience and industry acumen, there’s no conundrum we can’t unravel, no obstacle we can’t overcome. Allow us to guide your business towards its zenith, right here in the heart of the Golden State.
Single Grain: Mastery in Marketing
At Single Grain, we recognize that your California-based business is unique, with its own set of challenges and opportunities. That’s why we craft tailored marketing strategies that align with your specific needs and the demands of your industry. Our team of marketing analysts will immerse themselves in your business, understanding your goals, scrutinizing your market, and positioning you for optimal success in the Golden State.
When you choose Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results. We blend innovative ideas with data-driven insights, creating effective marketing strategies that fuel business growth. We’re passionate about seeing our clients succeed and will work tirelessly to ensure your marketing investments generate substantial returns.
We’re well-versed in the marketing landscape, especially in California’s dynamic and competitive environment. Gain a competitive edge with Single Grain’s comprehensive marketing services, designed to dominate your market sector:
- Business analysis and market research tailored to California’s unique market dynamics
- Brand and content strategy development
- Digital campaign creation and management
- Social media marketing
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agencies' growth, stressing revenue milestones, referrals, and acquisitions. They examine influencers' financial pursuits, disparities in platform earnings, and compare marketing strategies at $1M, $10M, $100M revenue levels. Insights into popular content creators and influencers' priorities are shared, offering a broad view of marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency with a unique approach, we’re nestled in the vibrant landscape of California, ensuring we’re always at the forefront of the latest trends. Our team is well-versed in both traditional and digital marketing paradigms, having collaborated with a broad spectrum of clients, from budding startups to well-established corporations. We shun the ‘one-size-fits-all’ mentality, instead leveraging our vast experience and the latest marketing breakthroughs to devise strategies that echo with your brand and its audience. Being in the epicenter of the digital marketing revolution enables us to craft avant-garde campaigns that deliver tangible results.
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How does digital marketing provided by your agency differ from traditional marketing methods?
While conventional marketing techniques often cast a wide net, hoping to boost brand recognition or yield potential leads, our approach to digital marketing is decidedly more targeted. We leverage data-driven insights, much like the tech innovators in California, to zero in on precise demographics, resulting in an elevated conversion rate. Our primary objective is to establish a tangible connection between your investment and measurable outcomes, be it amplified web traffic, lead generation, or sales.
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What are the most effective marketing channels your agency uses?
When it comes to selecting marketing channels, it’s crucial to consider your product, your intended audience, and your business objectives. Our team, based in California, excels at pinpointing the platforms where your prospective customers are most engaged and receptive. This might encompass anything from social media promotion to SEO, content marketing, email outreach, or even collaborations with influencers. The strategies we formulate are tailored to each client, drawing on meticulous research and our extensive experience in the industry.
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How much should I budget for a marketing campaign with your agency?
When it comes to budgeting for a marketing campaign, there’s no one-size-fits-all solution. Factors like the scale of your enterprise, your promotional aspirations, and your accessible resources all play a role in determining the cost. Here in California, we’re not advocates for a generic budgeting strategy. Instead, we prioritize understanding your unique objectives and limitations. Our approach is to craft a proposal that optimizes your investment, ensuring a substantial return in the form of measurable outcomes. We’re always here for a comprehensive, tailored consultation. Don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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