+10%
ROAS
We Have Driven Impact At
Unlock Your Site's Potential with Improved Conversion Rates
Does your educational website attract a multitude of students, yet you’re seeing disappointingly low enrollment rates? Is course abandonment a frequent issue on your eLearning platform?
Such situations can be incredibly disheartening and detrimental to your institution’s overall success, hindering your growth objectives. Understanding why students aren’t enrolling and devising a strategy to boost these rates can seem overwhelming without expert guidance.
Here’s where optimization enters the classroom. With strategic Conversion Rate Optimization (CRO), you can transform more of your passive website visitors into active learners, thereby enhancing your institution’s student acquisition capabilities.
And who better to assist you than Single Grain? As Conversion Rate Optimization consultants, we have a rich history of enhancing enrollment rates and accelerating growth for esteemed educational institutions globally.
Empowering Growth with Single Grain's CRO Services
At Single Grain, we meticulously analyze visitor behavior on your educational platform, identify underlying issues causing low student engagement and take steps to rectify them. By scrutinizing every user interaction on your e-learning platform, we trace problematic segments and tweak your website’s user experience for maximum student participation.
Furthermore, we specialize in personalized CRO strategies, optimizing your site’s content and design to match your students’ learning preferences. We also continuously test and fine-tune our strategies to assure improved engagement, delivering optimum results for your educational institution.
Beyond just consultancy, Single Grain is your end-to-end CRO services provider, committed to elevating your educational platform to its apex performance.
Our prime CRO services include:
- CRO Audits
- A/B Testing
- User Experience Optimization
- Web Analytics Analysis
- Landing Page Optimization
- Conversion Funnel Analysis
- Usability Testing
With our expertise in conversion rate optimization, we can help transform your educational platform into a more engaging and effective learning environment. Let us help you optimize your platform for the ultimate goal – student success.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's shift from performance to brand marketing, emphasizing full-funnel and impression-based strategies for long-term growth. They explore the move towards integrating consideration and awareness in ads, the challenge of digital attribution, and the importance of analyzing campaign impacts past 90 days. The experts also critique the reliability of platform metrics and underline the role of analytics in guiding top-of-funnel investments for sustainable growth, acknowledging the limits of precise measurement.
Learn More About The Work We’ve Done
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
300% Increase in BOFU ROAS after switching to programmatic
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
-
How do your Conversion Rate Optimization consultants differentiate from others in the market?
Our collective is made up of experienced professionals who excel in the realm of Conversion Rate Optimization (CRO), specifically within the education sector. Our track record showcases our ability to boost conversion rates across a multitude of digital landscapes and educational institutions. We’re not merely trend followers; we’re trendsetters. Our commitment to ongoing education and experimentation keeps our approaches not just current, but pioneering. Our consultants are dedicated to devising tailored strategies that utilize perceptive data and inventive methodologies to meet your educational institution’s goals.
-
How does Conversion Rate Optimization consulting differ from general digital marketing consulting?
While educational consulting encompasses a wide range of activities designed to boost overall online presence and engagement, Conversion Rate Optimization consulting offers a more focused strategy. It concentrates on refining your educational platform or app to augment user experience and transform more visitors into students or enrollees. This entails studying user interactions, performing A/B tests, enhancing platform aesthetics, and beyond, with the paramount aim of elevating your conversion rate within the education sector.
-
Which digital platforms are most effective for Conversion Rate Optimization?
The ideal platform for Conversion Rate Optimization hinges on your educational institution’s model, target demographic, and the broader educational sector. However, your institution’s website or app typically takes center stage, as this is where conversions occur. Our conversion rate optimization consultants scrutinize your current platforms, pinpoint areas that could be enhanced, and put into action strategies to boost conversion rates. We also take into account other pertinent platforms such as landing pages, email outreach, and social media, as integral components of a comprehensive CRO strategy tailored for the education industry.
-
What should be my budget for hiring Conversion Rate Optimization consultants?
An individualized financial strategy is crafted, taking into account the scale of your educational institution, your aspirations, and fiscal resources. There’s no universal budget blueprint, as each institution possesses distinct requirements and aims. We offer bespoke suggestions, proposing budget distributions that will efficiently stimulate growth in enrolment rates through diverse online platforms. Bear in mind, investing in conversion rate optimization consultants is not an expenditure, but a potential pathway for enhancing profit margins.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
How to Use SEO for Higher Education to Rank Your School
With so many public and private universities, colleges face a lot of competition. Plus, it’s so easy for professors to create an online course and make it available for students…
Full Article
Website Conversion Optimization: The Key to Boosting Ad Performance
Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While many…
Full Article
6 Common Conversion Rate Optimization (CRO) Questions Answered
Conversion Rate Optimization (CRO) is a crucial strategy for businesses aiming to maximize their online potential. Yet, for a lot of businesses, CRO remains a complex puzzle wrapped in layers…
Full Article
