+17%
conversion rate
We Have Driven Impact At
Unlock Your Site's Potential with Improved Conversion Rates
Does your online store attract a sea of shoppers, yet you’re seeing disappointingly low checkout completions? Is shopping cart abandonment a recurring issue on your eCommerce platform?
Such scenarios can be incredibly disheartening and harmful to your overall eCommerce profitability, hindering your expansion goals. Grasping why shoppers aren’t finalizing their purchases and crafting a strategy to enhance these rates can seem overwhelming without expert guidance.
Here’s where optimization becomes your ally. With strategic Conversion Rate Optimization (CRO), you can convert more of your browsing shoppers into confirmed buyers, thereby boosting your online store’s revenue potential.
And who better to guide you than Single Grain? As Conversion Rate Optimization consultants, we have a proven track record of improving conversion rates and propelling eCommerce growth for respected brands worldwide.
Empowering Growth with Single Grain's CRO Services
At Single Grain, we meticulously analyze shopper behavior on your e-commerce platform, identify underlying issues causing low conversions, and take steps to rectify them. By scrutinizing every customer interaction on your online store, we trace problematic segments and tweak your website’s user experience for maximum conversions.
Furthermore, we specialize in personalized CRO strategies, optimizing your site’s product descriptions, images, and layout to match your audience’s shopping preferences. We also continuously test and fine-tune our strategies to assure improved conversions, delivering optimum results for your e-commerce business.
Beyond just consultancy, Single Grain is your end-to-end CRO services provider, committed to elevating your e-commerce business to its apex performance.
Our prime CRO services include:
- CRO Audits
- A/B Testing
- User Experience Optimization
- Web Analytics Analysis
- Landing Page Optimization
- Conversion Funnel Analysis
- Usability Testing
With our expertise in conversion rate optimization, we can help transform your e-commerce platform into a high-performing online store that not only attracts customers but also converts them into loyal buyers.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing and the need for a full-funnel approach in paid advertising. They emphasize the transition from conversion-only ads to including consideration and awareness, targeting distinct audiences. The discussion addresses attribution challenges, the unreliability of data, and the significance of investing in impression-based channels for long-term growth. It highlights the necessity of analyzing campaign impacts beyond short windows and advocates for patience and competent agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How do your Conversion Rate Optimization consultants differentiate from others in the market?
Our collective is an assembly of veteran professionals with a keen focus on Conversion Rate Optimization (CRO) specifically tailored for the E-Commerce industry. Our track record is marked by significant conversion enhancements across a multitude of digital landscapes and sectors. We don’t merely keep pace with trends; we are the trendsetters. Our commitment to constant learning and experimentation keeps our tactics not just current, but pioneering. Our consultants concentrate on devising bespoke strategies that harness the power of insightful analytics and cutting-edge methodologies to fulfill your commercial goals.
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How does Conversion Rate Optimization consulting differ from general digital marketing consulting?
While e-commerce consulting encompasses a wide range of strategies aimed at boosting your online presence and customer interaction, Conversion Rate Optimization (CRO) consulting offers a more focused solution. It zeroes in on refining your e-commerce platform to amplify user experience and transform more browsers into buyers or potential leads. This involves scrutinizing shopper behavior, carrying out A/B experiments, enhancing platform aesthetics, and beyond, all with the primary objective of elevating your conversion rate.
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Which digital platforms are most effective for Conversion Rate Optimization?
The ideal platform for Conversion Rate Optimization hinges on your e-commerce business structure, intended market, and sector specifics. Typically, your online store or application takes center stage, as it’s the primary venue for conversions. Our consultants scrutinize your existing digital assets, pinpoint potential enhancements, and apply tactics to boost conversion rates. We also take into account other pertinent platforms like product landing pages, email campaigns, and social media, as integral components of a comprehensive CRO approach.
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What should be my budget for hiring Conversion Rate Optimization consultants?
An individualized financial strategy is crafted, taking into account the scale of your e-commerce enterprise, your ambitions, and your fiscal resources. It’s crucial to understand that there’s no universal budget blueprint, as every online business possesses distinct requirements and targets. We deliver personalized suggestions, advocating for budget divisions that will efficiently fuel growth in conversion rates through diverse online platforms. Bear in mind, channeling funds into Conversion Rate Optimization (CRO) is not a cost, but rather a pathway to potential revenue expansion.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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