+17%
conversion rate
We Have Driven Impact At
Unlock Your Site's Potential with Improved Conversion Rates
Are you experiencing a high volume of traffic to your website, but your conversion rates are disappointingly low? Is shopping cart abandonment a recurring issue on your eCommerce platform?
These situations can be incredibly disheartening and harmful to your overall business performance, hindering your growth objectives. Grasping why users aren’t converting and formulating a plan to increase these rates can be overwhelming without professional guidance.
This is where optimization becomes crucial. Through strategic Conversion Rate Optimization (CRO), you can convert more of your casual website visitors into engaged clients, thereby boosting your site’s revenue potential.
And who better to guide you than Single Grain? As Conversion Rate Optimization consultants based in Orange County, we have a proven track record of improving conversion rates and driving business growth for respected brands worldwide.
Empowering Growth with Single Grain's CRO Services
At Single Grain, nestled in the heart of Orange County, we meticulously dissect visitor behavior on your website, pinpointing the root causes of low conversions and implementing corrective measures. By examining every user interaction on your platform, we identify troublesome areas and refine your website’s user experience to drive maximum conversions.
Moreover, we are experts in crafting personalized CRO strategies, tailoring your site’s content and design to align with your audience’s preferences. We also persistently test and adjust our strategies to ensure enhanced conversions, delivering the best possible outcomes for your business.
Single Grain is more than just a consultancy; we are your comprehensive CRO services provider, dedicated to propelling your business to its peak performance.
Our top-tier CRO services include:
- Comprehensive CRO Audits
- Effective A/B Testing
- User Experience Refinement
- In-depth Web Analytics Analysis
- Landing Page Enhancement
- Conversion Funnel Examination
- Usability Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, underscoring the need for a full-funnel approach and impression-based strategies for long-term growth. They explore moving beyond conversion-focused ads to include awareness and consideration phases, creating distinct audiences for better outcomes. Challenges in attribution, the unreliability of data, and the necessity for full-funnel marketing in a limited attribution environment are highlighted. The discussion also covers the importance of analyzing campaign impacts over extended periods and the role of data analytics, despite the limitations in precise measurement. The conversation offers insights into adapting modern marketing strategies for sustainable growth in paid advertising.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How do your Conversion Rate Optimization consultants differentiate from others in the market?
In the heart of Orange County, our team of seasoned professionals excels in the niche field of Conversion Rate Optimization (CRO). Our track record of fostering conversion growth spans a diverse range of industries and digital landscapes. Rather than merely keeping pace with trends, we pride ourselves on being the trendsetters. Our commitment to continuous learning and experimentation keeps our strategies not just current, but future-facing. Our consultants prioritize the creation of bespoke strategies, harnessing the power of insightful data and pioneering practices to help you meet your business goals.
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How does Conversion Rate Optimization consulting differ from general digital marketing consulting?
In the dynamic landscape of digital marketing, a wide array of strategies are employed to bolster online visibility and engagement. However, in the heart of Orange County, the focus sharpens on Conversion Rate Optimization consulting. This specialized approach zeroes in on refining your website or app to amplify user experience, transforming casual browsers into loyal customers or promising leads. It’s a meticulous process that involves studying user behavior, orchestrating A/B tests, enhancing website aesthetics, and more, all with the singular aim of boosting your conversion rate.
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Which digital platforms are most effective for Conversion Rate Optimization?
In Orange County, the ideal platform for Conversion Rate Optimization is contingent on your unique business structure, intended market, and sector. Typically, your website or app takes center stage, serving as the main hub where conversions occur. Our seasoned consultants thoroughly assess your current platforms, pinpoint potential enhancements, and execute strategies to boost conversion rates. We also take into account other pertinent platforms like landing pages, email marketing campaigns, and social media channels, integrating them into a comprehensive CRO strategy.
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What should be my budget for hiring Conversion Rate Optimization consultants?
Understanding that your Orange County business is unique, with its own size, aspirations, and financial resources, we craft a personalized budget strategy. A cookie-cutter budget simply won’t suffice, as every business has its own distinct needs and targets. We offer bespoke proposals, suggesting budget distributions that will powerfully propel conversion growth through diverse digital avenues. It’s crucial to remember that investing in conversion rate optimization consultants is not merely an expense, but a pathway to potential profit expansion.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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